Branding blunder
How amusing to see a photographic company - with the strapline 'image is everything' - promoting itself with such a terrible photo!
Consultation for factory development
TK Associates is managing a community consultation for the development of a new factory in St Leonards, East Sussex.
Consultation for new Bexhill regeneration scheme
We are delivering a public consultation exercise around proposals for a multi-million pound road to open up extensive development land near Bexhill-on-Sea, East Sussex.
Public consultation Tip 5: Be accessible!
As the latest in my Top 10 Consultation Tips series, my fifth tip is: be as accessible as possible to your consultees.
Thomas Cook’s reputational crisis – too little, too late
The tragic case of the two children killed by a faulty gas boiler on a Thomas Cook holiday is a classic example of a corporate (as well as personal) crisis that's been hugely magnified by being handled abysmally.
What’s the physical experience of your brand?
With some rowdy friends round for dinner last Saturday night, we put on - as we usually do - some of my old vinyl records. (Too loudly, according to the kids trying to sleep upstairs).
Campaign to promote south coast business development
TK Associates is delivering a marketing campaign to promote the development of the 240,000 sq ft ‘Bexhill Innovation Park’ in East Sussex.
Public consultation Tip 4: Be clear!
As the next in my Top Ten Tips series, my fourth maxim for running a great consultation is to be clear. An obvious one, right? But it’s where so many consultations fall down.
Public consultation Tip 3: Be inclusive – within limits
As the latest post in my series of top 10 tips for running an effective public consultation – many of them learnt the hard way - here’s Tip 3: Be inclusive – within limits.
The power of endorsement – and admission of weakness!
I’ve just read an article about some interesting studies from the clever people at the Influence At Work research group. They highlight how much more effective it is to get someone else to ‘toot your horn’ than do it yourself.