Consultation for new Bexhill regeneration scheme
We are delivering a public consultation exercise around proposals for a multi-million pound road to open up extensive development land near Bexhill-on-Sea, East Sussex.
Public consultation Tip 5: Be accessible!
As the latest in my Top 10 Consultation Tips series, my fifth tip is: be as accessible as possible to your consultees.
Thomas Cook’s reputational crisis – too little, too late
The tragic case of the two children killed by a faulty gas boiler on a Thomas Cook holiday is a classic example of a corporate (as well as personal) crisis that's been hugely magnified by being handled abysmally.
What’s the physical experience of your brand?
With some rowdy friends round for dinner last Saturday night, we put on - as we usually do - some of my old vinyl records. (Too loudly, according to the kids trying to sleep upstairs).
Campaign to promote south coast business development
TK Associates is delivering a marketing campaign to promote the development of the 240,000 sq ft ‘Bexhill Innovation Park’ in East Sussex.
Public consultation Tip 4: Be clear!
As the next in my Top Ten Tips series, my fourth maxim for running a great consultation is to be clear. An obvious one, right? But it’s where so many consultations fall down.
Public consultation Tip 3: Be inclusive – within limits
As the latest post in my series of top 10 tips for running an effective public consultation – many of them learnt the hard way - here’s Tip 3: Be inclusive – within limits.
The power of endorsement – and admission of weakness!
I’ve just read an article about some interesting studies from the clever people at the Influence At Work research group. They highlight how much more effective it is to get someone else to ‘toot your horn’ than do it yourself.
Public consultation Tip 2: What you must do vs what you should
Continuing my Top 10 Consultation Tip series, here are my thoughts on Tip 2 – distinguishing what you must do from what you should ...
Marketing push for Eastbourne innovation park
TK Associates is running a comprehensive marketing campaign to promote the ‘Sovereign Harbour Innovation Park’ in Eastbourne.TK Associates is running a comprehensive marketing campaign to promote the ‘Sovereign Harbour Innovation Park’ in Eastbourne.