Message development

Sharpen your marketing proposition

Effective marketing and communications depend on a clear, compelling, consistent message.

What would make you stand out from the crowd and prove irresistible to your customers, partners and employees?

It’s a waste of time and money to start marketing without getting this straight first. But it’s hard to be objective about your own organisation.

We can bring a sharp external view and help you develop a distinctive, inspiring proposition – whether you’re a company, a government body or a charity.

We’ll typically do this in a Message Workshop where we’ll work with you to analyse your customers, competitors, strengths and weaknesses and devise your most effective messages.

Image illustrating message development

We’ll follow this by completing a simple ‘Message Framework’ which should underpin all your future marketing and communications to make it far more consistent and effective.

If needed, we can also help you develop your mission and vision to give your organisation a clear, long-term direction as well as a strong basis for your brand.

We can then help you deliver your new messages through the most appropriate channels – for example, by revising your web site, creating new sales materials, improving your social media presence, running a media campaign or delivering improved internal communications.

We can also train your spokespeople to tell your story with confidence, clarity and flair.

And if you’re looking to start your first marketing programme, or a fresh marketing push for a new venture or product, we combine our message work with other essential services in our Kick Start package.

Contact us to discuss how we could help sharpen your story.