Message development

Sharpen your marketing proposition

Effective marketing and communications depend on a clear, compelling, consistent message.

What would make you irresistible to your customers and stand out from the crowd?

It’s a waste of time and money to start marketing without getting this straight first, but it’s hard to be objective about your own organisation.

We can bring a sharp external view and help you develop a distinctive proposition – whether you’re a company, a government body or a charity.

We’ll typically do this in a Message Workshop where we’ll work with you to analyse your customers, competitors, strengths and weaknesses – and devise the most effective messages.

We’ll follow this by completing a simple ‘Message Framework’ which should underpin all your future marketing/communications to make it far more clear and effective.

If needed, we can also help you develop your mission and vision to give your organisation a clear, long-term direction as well as a strong basis for your brand.

We can then help you deliver your new messages through the most appropriate channels – for example, by revising your web site, creating new sales materials, improving your social media presence or running a media campaign.

We can also train your spokespeople to tell your story with confidence, clarity and flair.

And if you’re looking to start your first marketing programme, or a fresh marketing push for a new venture or product, we combine our message work with other essential services in our Kick Start package.

Contact us to discuss how we could help sharpen your story.