TK Associates has been appointed – as the outcome of a competitive pitch – to devise and run a long-term, full-service marketing programme for data centre experts MigSolv.

MigSolv has three parts to its business – a major data centre operation, Cloud services plus a consultancy practice which advises businesses how to protect their valuable data.

Its data centre is one of the world’s most secure – based on a nine-acre site in Norwich protected by a 24-hour security team, perimeter fencing, CCTV and microwave intruder detection. Data is housed in two buildings separated by a bomb blast mound, with entry only by iris recognition.

The brief is to promote all its businesses and help drive their long-term growth.

The programme begins today with our Kick Start process. Led by Tariq Khwaja, this exercise will develop – through customer research and a series of workshop sessions – new brand propositions and marketing strategies for the companies.

The emphasis will be on engaging board directors in priority markets in the importance of protecting business-critical data.

This strategy phase will be followed by the launch of fresh marketing initiatives. These are expected to include:

  • a media relations campaign to present MigSolv as an expert on data protection within its priority markets
  • overhaul of the companies’ websites
  • search engine optimisation
  • pay-per-click advertising
  • social media marketing
  • potential support for other advertising, direct marketing and events activity

Alex Rabbetts, CEO of MigSolv, says: “We’re delighted to have appointed TK Associates as our new marketing agency. We conducted a comprehensive tender process to find the right people to work with – who’ll help us develop and deliver a strong marketing strategy. TK Associates stood out from the competition with their honest, direct, constructive proposal – and because they clearly understand exactly what we need to do. We’re very much looking forward to working with Tariq and his team to improve our marketing effectiveness.”

Tariq Khwaja, TK Associates’ MD, comments: “We’re thrilled to be working with MigSolv. I’ve been particularly impressed by the energy and commitment of the company’s management team, who clearly recognise the vital role of marketing in driving business growth. I sense that we’ll work extremely well together to deliver real business impact for the company – and have some fun along the way.”

For more on MigSolv, see www.migsolv.com.