Winning the argument – with the power of three

I’ve just rediscovered a fascinating article by Steve Martin of Influence at Work – the ‘science behind business success’ people. It summarises a research exercise addressing the matter of, when trying to persuade people of the merits of a product or argument, how many reasons you should give.


The six secrets of persuasion

I came across an entertaining animation illustrating the ‘Universal principles of persuasion’ from Robert Cialdini, Professor of Marketing at Arizona University. It is itself highly persuasive and has clear implications for many sales, marketing and communications campaigns.


Kick Start for confidence coaching firm

We're enjoying working with the team at Vermillion Coaching – led by Kate Bowes Renna – to help the company get a focused marketing programme off the ground.

Vermillion Coaching empowers professionals where their confidence or communication is holding them back, by providing clear, practical, fun tools and techniques.

We’re undertaking one of our Kick Start marketing planning exercises and have just ...


Property marketing campaign for hospitality & conference venue

We've kicked off a property marketing campaign for The Sussex Exchange - a restaurant, cinema and conference centre in St Leonards-on-Sea that's just become available to buy or let.

The striking contemporary property spans 9,000 sq ft over two floors and sits in a 1.6-acre site in a scenic countryside setting, with panoramic views over ...


Quoted in the FT on why CEOs should use LinkedIn

I'm pleased to see I'm quoted in the Financial Times today on why CEOs should be active on LinkedIn to help grow their brands and their business.

This interesting article highlights that 30% more CEOs use LinkedIn than five years ago, and there's a strong consensus amongst the specialists interviewed that it can be a powerful platform - if used wisely. The piece includes views from me about how, as well as ...


Design Council hires us for communications campaign

The Design Council has appointed us to help launch a programme of support to enable local authorities to develop ‘design codes’ to steer the development of attractive, sustainable places where people are proud to live, work and invest.

The Design Council is the UK’s national strategic advisor for design. An independent, not-for-profit organisation incorporated by Royal Charter, it champions the ability of design to make life better for all. The organisation is supporting the Government's ...


Government award for our client

We're super-proud of our client Intralink for having been judged by the Government as the UK's most successful small/medium professional services company for providing its services to clients all around the world.

The Government's Department for Business & Trade has awarded Intralink a well-deserved ...


Media campaign for Government tech programme

We’re pleased to be delivering a media relations and marketing campaign for a prestigious Government initiative to help UK tech companies expand in Asia Pacific.

The UK-APAC Tech Growth Programme is being run by international business development specialists Intralink on behalf of the Government and provides free and subsidised support to help ambitious companies expand in 11 countries across the region.

We’ve been appointed to market this initiative to British innovators in high-growth fields including ...


Advice for council on sensitive land issue

We’ve provided an English local authority with the first phase of communications support for a contentious land project.

The southwest-based borough council is exploring the idea of disposing of a large area of open land. Its plan is to sell the land to a developer which would create hundreds of new homes as well as community facilities, roads and commercial premises. While providing homes for many local people, the proposals are also likely to provoke controversy, with some ...


Is the FT wrong about PR?

Today's FT article – titled When CEOs should ditch the "PR polish" – has upset a lot of people in the marketing and PR business.

It’s easy to react to the headline – coupled with parts of the article recognising Ecotricity founder Dale Vince for “bucking the trend of media-managed executives” – and assume it’s a piece bashing the whole discipline of public relations. But it’s not. On closer reading, it's ...