Marketing drive for digital transformation of Sussex

We’re delivering an extensive communications campaign to support a pioneering initiative to create one of the most digitally advanced areas of the country.

Mid Sussex District Council is leading the programme - as part of its wider economic development strategy - to get businesses, residents and public bodies connected to the latest digital technology. It’s laying an underground fibre optic ‘spine’ between Crawley and Brighton, and around Burgess Hill, with branches from this set to connect every part of the district to full fibre broadband in the near future. Innovatively, the Council is ...


Can Facebook’s rebrand salvage its reputation?

I was pleased to be quoted in this week's Management Today - in an article exploring whether Facebook's rebrand to 'Meta' can help the company overcome its deep-seated reputational problems. Of course, there may be other good business reasons why Facebook is rebranding - such as to stake a place in the public consciousness at the forefront of the upcoming metaverse movement. But, as far as the impact on its reputational ...


Crisis communications for care home charity

We’ve been providing crisis communications support for The Fremantle Trust, a charity providing support for older people and adults with learning disabilities.

The Care Quality Commission (CQC) had carried out an inspection of one of its care homes, which highlighted significant failings. With nine other care homes in operation plus a number of additional services supporting more than a thousand people, it was vital for the Trust to defend its reputation. Publication of the CQC report was looming and ...


How to (mis)manage a personal crisis

North Yorkshire Police Commissioner Philip Allott finally quit today in the wake of his inflammatory comments about the tragic case of Sarah Everard, abducted and murdered by Met Police officer Wayne Couzens. Three big problems stand out for me in the way Allott has (mis)managed his reputation throughout his career crisis of the last two weeks. The first - and most obvious - is his ludicrous ....


6-page media feature for sharing economy startup

We’re thrilled to have helped land a glowing, six-page media feature for sharing economy startup God's Own Guitars - the only business to hire out instruments owned and made famous by the world's legendary guitarists. God's Own Guitars offers a stunning collection of iconic instruments, amps and effects - including guitars previously owned by ...


Brewer hounded by reputational crisis

Maverick Scottish brewer BrewDog found itself under fire earlier this month as more than 100 ex-employees sent a blistering open letter to its founders – condemning them for fostering a "toxic" culture and wrecking employees’ mental health. The signatories have since grown, now numbering more than 300.

The craft beer firm is no stranger to controversy: it has a habit of ...


Public consultation for 144 Birmingham homes

We’re pleased to be running a community consultation exercise for MIA Property Group, one of Birmingham’s most established family-owned developers.

MIA is planning to redevelop the rundown site of a disused community centre in the Ladywood district, close to Birmingham city centre. The company is proposing 144 one, two and three bedroom apartments to breathe new life into the area, in line with Birmingham City Council’s policy – given the scarcity of vacant land - to build ...


Crisis talk at charity conference

I enjoyed talking at Fundraising Intelligence Conference 2021 last week about how to manage your reputation in times of crisis.

Charities, social enterprises, non-profits and public bodies are, of course, just as susceptible to reputational disasters as private companies. The sector was rocked last year by a large-scale ....


Charity in “toxic culture” crisis

I see NCVO – the hundred-year-old charity supporting Britain’s non-profits – has hit the headlines for all the wrong reasons. With a damning investigation uncovering a deeply “toxic culture” and its board bluntly admitting it’s all true, there are several curious points that strike me from its reputational crisis. The independent investigation was carried out last year, with its findings revealed at that point only to NCVO staff. But it's all come to the fore as the report has just been leaked to charity publication Third Sector, which has run a blistering ...


Law firm in reputational saga

A London law firm has just won £25,000 from High Court action against a client who posted a negative review online - and is seemingly now battling the repercussions. The court found the client's TrustPilot review defamatory, and the firm said it lost business. But how much might it lose now its client management 'technique' has hit national headlines - headlines that will forever come up when anyone searches for ...