Warehouse worker

Marketing reboot for growth-focused recruitment firm

Recruitment agency Abacus Employment Services has appointed us to boost its marketing – and get the company into the best position to take advantage of the post-COVID-19 economic upturn. Abacus has a 20-year track record and six offices across southern England. It provides employees to companies in the transport, hospitality, industrial and environmental sectors - with clients including Harrods, Veolia, DHL, Argos and Next. The company decided now is the ideal time – while its ...


Mastercard ad

Look at these coronavirus TV ads!

Take a look at this clever compilation of current American TV ads, with brands attempting to show solidarity in a COVID-19 environment. It vividly illustrates how they’re all pretty much the same - down to the exact phrases and even near identical music! I think most are well-intentioned and would be fine on their own. They're seeking to show empathy rather than deliver a hard sell. But, viewed alongside ...


Send-up of PM – with serious point

I’ve just seen this Twitter clip from Matt Lucas, sending up PM Boris Johnson’s last coronavirus directive to the British people. Lucas mimics Johnson well — and, in the space of 17 seconds, hits an important point square on the head. The PM’s first lockdown address, backed by the ‘Stay Home, Protect the NHS, Save lives’ slogan, deserves credit for being ...


COVID-19: time to change your tune

My last post looked at whether you should cut or continue your marketing because of the COVID-19 pandemic. I said some should cut back or stop, while it’s wise for most to press on or increase their marketing. But if you are continuing your marketing, one thing's certain: this can't mean carrying on exactly as before. These are extraordinary times. Everything is being seen through a coronavirus lens — and your focus and message need to ...


Time to axe your marketing?

When tough times hit, marketing is one of the first activities some companies cut. Is that wise? And is it the right thing to do now — to survive the turbulence of the coronavirus pandemic? Every company’s situation is different, but I think the answers are ...


Business as usual despite COVID-19

Despite the coronavirus outbreak, we remain fully operational, providing marketing and communication services as normal. Our team members are working from home and we're conducting client meetings via phone and video conference. This is not impeding our operations and we're here as usual to support our clients.

If we can help you in any way, either with your general marketing and communications or with crisis advice relating to these turbulent times, please don't hesitate to get in touch. Stay safe and well.


Coronavirus crisis communications

Your coronavirus communications – 7 questions to ask yourself

British businesses are quickly waking up to the reality that the coronavirus is no longer just ‘something happening in China’ but about to become a UK crisis, too. Firms are scrambling to put operational measures in place but — judging from conversations I’ve had in recent days — some are struggling with the crisis communications aspects, while they realise it's vital to protect their reputations and maintain confidence during any disruption ...


Property marketing push for contemporary new offices

We're kicking off a new property marketing campaign this week - for High Weald House, a contemporary, energy-efficient office scheme which has just been completed. High Weald House has been created as part of a wider programme to create a thriving ...


Crisis advice for firm hit by Government probe

We’ve just delivered crisis support for a company facing the risk of reputational fallout following an HMRC audit of its business. At the end of a three-year investigation, HMRC this month decided the firm had infringed the technicalities of minimum wage rules. The company commissioned us for crisis communications advice to help it ...


Brewdog - offensive ad

Boldness of the UnderDog

I see Brewdog’s latest billboard ad — for its alcohol-free beer — has been banned by the Advertising Standards Authority for being offensive. It wasn’t helped by being outside a primary school. It reminds me of the Scottish brewer’s previous run-in with ...