Is B2B marketing all about millennials?

This was the feature topic I was talking to a journalist about this week. It’s all about the idea that big shifts are under way in B2B marketing because ‘digital natives’ in their 20s and early 30s are being promoted into purchase decision positions. Here’s what I think about it – and some interesting facts I’ve picked up in ...


83% of companies hit by crises last year – and most struggle with speed

A new study of 400 PR professionals has highlighted how often reputational crises hit organisations - despite what many would like to believe - and how speed of response is an increasingly difficult challenge. On the positive side, the research ....


National launch of energy firm with unique charitable mission

We're managing the national launch this week of a domestic energy company with a unique ethical focus, having handled a locally-focused pilot introduction of its services last month. Home Energy is the UK’s first gas and electricity supplier set to give a significant part of its business to charities – effectively enabling its customers to donate ...


Visitor marketing for north-west London

We’ve just started work on a project to promote locations in north-west London to visitors — following our recent campaign to market the area to businesses. The brief is to boost visitors to four places within London's Brent with distinctive characters and significant economic potential: Kilburn, Harlesden, Ealing Road and Wembley. We began this week by ...


New marketing programme for £100M leisure group

We’re excited to be working with Parkwood Leisure — the 4,500-employee leisure group — to create fresh brand messages and a new marketing strategy for the company. Parkwood Leisure builds and runs community facilities for local authorities – from leisure centres to theatres, visitor attractions and more. It manages 80 facilities for 25 councils UK-wide and is renowned amongst its clients for high levels of trustworthiness and reliability. Our focus is on enabling the group to take a more proactive approach to showcasing ...


How to do human marketing

Taking a human approach to marketing is close to my heart, so this infographic from marketing author Mark Schaefer really appeals. There's a lot of wisdom in here - particularly points 5, 6, 9 and 10. 


Crisis PR for comparison website in media spotlight

We’ve just completed a crisis communications project for Compare Holiday Money — the UK’s biggest foreign exchange comparison website — which had come under the spotlight of BBC TV's Rip Off Britain. The company was hit by problems when one of the foreign exchange companies it listed took a number of customer payments last June, then disappeared without issuing any currency — leaving dozens of holiday-makers thousands of pounds out of pocket. The Compare Holiday Money team had ...


Vimeo channel to showcase our video work

We've created a new Vimeo channel to show examples of our video work. Video is a great way to animate your subject and show your organisation's human face. We can deliver high-quality videos as a part of your marketing, bringing ...


Walking off camera – huge blunder for Persimmon boss

What a blunder for Persimmon CEO, Jeff Fairburn, to walk off camera this morning when politely asked by the BBC about his £75M bonus. Clearly his bonus wasn't what he intended to be there to talk about. And, having been awarded some while back, it isn't news. But - as the biggest ever paid in ....


Place marketing videos completed to promote NW London

We've now completed four videos as part of our place marketing campaign for Brent Council to attract businesses to high-growth areas of the north-west London borough. We've also helped to create the content for the new Brent for Business website. Our videos focus on: Wembley - "A place of great contrasts and immense business potential"; Kilburn - "The animated inner London ...