Prestige brand brief for international market expansion firm

International market expansion company Intralink has hired us to develop a marketing strategy and build a long-term prestige brand. Intralink specialises in enabling Western companies to start business in the high-growth markets of China, South Korea, Japan & Taiwan. It delivers market research & sales programmes & helps clients establish overseas operations. We’re beginning with a Kick Start exercise to develop a clear, compelling proposition. We're undertaking ...

More media interview lessons

Another ‘instructive’ media interview!

Last week gave us another astonishing media interview - with more lessons of what not to do. Irish channel RTE interviewed John O’Keeffe of the Garda Representative Association about an investigation which found the Irish police have been falsifying breath test data. O’Keeffe looked calm enough, but ...

Senior charity team

Message & strategy work for blind & deaf charity

We have just completed messaging and marketing strategy work for Sight for Surrey – an ambitious, long-established blind and deaf charity. The organisation originally started in 1922 to help people with ...

Media interview disaster

Lord Bell on Newsnight – lessons from another car crash interview

See the cringe-worthy interview with Tim Bell on Newsnight yesterday? Bell was interviewed by Kirsty Wark about the fall from grace of the Bell Pottinger PR firm he founded because of the shameful campaign it ran to stoke racial hatred in South Africa. It seems incredible that a figure with 50 years in the PR industry ...

Property marketing hoardings

Property marketing signage – what not to do!

I’ve just come across an entertaining Tumblr site critiquing property developments and their marketing hoardings.

I say critiquing ... it mostly mocks them, although ...

Hilarious FT rant against ‘corporate claptrap’

I've just read this wonderful article by Lucy Kellaway in the FT. It charts her long-running mission to campaign against 'corporate claptrap' and the business world's 'giants of guff'. A worthy cause if ever I heard one. She talks about the 'ugly phrases' she objected to back when she started in 1994 - which all sound ...

The latest Grenfell fallout: are the lawyers to blame?

The fallout from the Grenfell Tower crisis continues unabated and has hit senior levels of Kensington & Chelsea Borough Council - with angry accusations of an absence of leadership and more heads rolling.

How to market to CEOs

Forbes and Deloitte have just published the findings of a survey of 300 global CEOs and other directors (the so-called 'C-suite'), with some surprising findings about the kinds of business information they rely on.

This blog post is rubbish

This post is scantly researched and hurriedly written. But I think it outlines a really interesting and practical marketing idea.

Cyber attack throws NHS into crisis

The NHS has been struck this afternoon by a devastating, nationwide cyber attack - and not made the best of starts with its crisis communications.