Long-term marketing drive for international business development experts

Intralink — the international business development consultancy specialising in East Asia — has appointed us to lead a long-term, full-service marketing programme to raise awareness of the company’s expertise. This follows a series of initial projects which we delivered for the company over the last six months. Intralink’s mission is to make commercial success in overseas markets fast, easy and cost effective for its clients. It enables companies to grow their business in China, Japan, South Korea and ...


No-one cares about your company story

I've just read an article by Mark Schaefer which is spot-on. He talks about his favourite 'branded content' — a promotional video from North Face which has had over 8M views. His most important point is: "People don't give ...


Communications advice for ecommerce tech firm

TK Associates is delivering a communications campaign to support ecommerce tech firm Sellerdeck as it implements important changes to its business direction. We’re providing messaging advice, creating content and delivering direct marketing and email marketing services to ...


Five crisis lessons from the Oxfam prostitution fiasco

Oxfam’s reputational debacle continues to unfold following the prostitution scandals in Haiti and Chad. What do you think we can learn from this about how to behave in a crisis? Five points jump out at me ....


Plane crash crisis

How not to prepare for a plane crash crisis

I received a bizarre crisis enquiry the other day. Is it just me, or is this an extremely strange way for an international airline to ...


Purpose or strategy – which should come first?

This Harvard Business Review article has an important message for all organisations. It's main point is that an organisation's core purpose should come first. It's the reason it exists. It should be a big, clear, enduring mission which ...


Media push to raise profile of €11 billion technology giant

We've just been appointed to help Austrian industrial giant voestalpine raise its UK profile as a technological pioneer. Voestalpine has a turnover of €11.1 billion and 49,000 employees. One of the largest global producers of steel, it's shifting its focus from mass metal production to specialisation in high-value technology components ...


What behavioural economics means for your marketing

I’ve just read an interesting article in strategy + business magazine about Prof Cass Sunstein - the leading figure in behavioural economics. The article focuses on his work in US social policy, based on the principle that small changes to the way choices are presented ...


Kick Start for regulator charity

We have been hired to develop clear new messages and a communications strategy for charity NRCPD, the regulator of sign language interpreters and other communication professionals working with deaf and deafblind people. NRCPD has commissioned this work to help raise its profile, expand the number of registered professionals and encourage ...


Carpetright

Carpetright covers flaws with corporate gibberish

Britian’s biggest flooring retailer, Carpetright, has revealed its latest figures, with overall growth dragged down to just 0.8% by a fall in bed sales. Nothing too remarkable there – except for this bizarre ...