Place marketing videos completed to promote NW London

We've now completed four videos as part of our place marketing campaign for Brent Council to attract businesses to high-growth areas of the north-west London borough. We've also helped to create the content for the new Brent for Business web site. Our videos focus on: Wembley - "A place of great contrasts and immense business potential"; Kilburn - "The animated inner London ...


TSB boss resigns for poor crisis communications as much as IT meltdown

It's striking that today's resignation by TSB CEO Paul Pester seems to be down at least as much to his public handling of the bank's IT problems as the IT problems themselves.  Since first suffering huge operational problems in April when migrating customer data to a new platform, TSB has still not got all its IT systems back on track. Many customers' finances have been thrown into disarray as they've been unable to access their accounts and had money go missing. There's no doubt the IT problems have been enormous. But it's also apparent that ...


Hired to promote NW London as vibrant place for business

We’re excited to have been commissioned by Brent Council to drive a place marketing campaign to attract expanding businesses to the north-west London borough. Our focus is on the three locations within the borough with the greatest economic growth potential: Wembley, Harlesden and Kilburn. The marketing drive is part of a wider programme of economic development led by ...


Terrible TV interview from Defence Secretary

I've never thought of Richard Madeley as a hard-hitting interviewer before. But he wasn't going to let Defence Secretary Gavin Williamson off the hook without answering a straight question this week about his comments that Russia should "shut up and go away" following ...


Property marketing push for south coast development

We're pleased to be running a marketing campaign for a striking new commercial property scheme in East Sussex. It's being built by economic development company Sea Change as part of an urban expansion programme to create a thriving new business and residential community for ...


Latest media interview lesson: know when the camera is on!

Sainsbury's CEO, Mike Coupe, learnt one of the most basic media interview lessons the hard way this week: make sure you know when the camera's on! In case you missed it, while waiting for his ITV interview about ...


Long-term marketing drive for international business development experts

Intralink — the international business development consultancy specialising in East Asia — has appointed us to lead a long-term, full-service marketing programme to raise awareness of the company’s expertise. This follows a series of initial projects which we delivered for the company over the last six months. Intralink’s mission is to make commercial success in overseas markets fast, easy and cost effective for its clients. It enables companies to grow their business in China, Japan, South Korea and ...


No-one cares about your company story

I've just read an article by Mark Schaefer which is spot-on. He talks about his favourite 'branded content' — a promotional video from North Face which has had over 8M views. His most important point is: "People don't give ...


Communications advice for ecommerce tech firm

TK Associates is delivering a communications campaign to support ecommerce tech firm Sellerdeck as it implements important changes to its business direction. We’re providing messaging advice, creating content and delivering direct marketing and email marketing services to ...


Five crisis lessons from the Oxfam prostitution fiasco

Oxfam’s reputational debacle continues to unfold following the prostitution scandals in Haiti and Chad. What do you think we can learn from this about how to behave in a crisis? Five points jump out at me ....