Cancer charity approves new brand & vision

The Mulberry Centre – the west London cancer charity - has formally adopted a 20-year vision and new brand positioning as the outcome of a project led by TK Associates.


Fun for copywriters – tips for bad communicators

Here's an entertaining new parody song and video by US satirist Weird Al Yankovic.


Worst website ever?

Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.


Profile boost for £10 Bn regeneration programme

The South East Local Enterprise Partnership (SELEP) has appointed us to help raise the profile of its £10 billion plan to deliver economic growth, jobs and homes throughout the region.


Ingenious marketing idea

An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’


Election cock-ups – and lessons for media interviews

Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.


Why is digital marketing a dangerous distraction?

I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.


No FT, no nonsense

What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.


The six secrets of persuasion

I came across an entertaining animation illustrating the ‘Universal principles of persuasion’ from Robert Cialdini, Professor of Marketing at Arizona University. It is itself highly persuasive and has clear implications for many sales, marketing and communications campaigns.


Slippery slope

I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.