21st July 2014
Cancer charity approves new brand & vision
The Mulberry Centre – the west London cancer charity - has formally adopted a 20-year vision and new brand positioning as the outcome of a project led by TK Associates.
17th July 2014
Fun for copywriters – tips for bad communicators
Here's an entertaining new parody song and video by US satirist Weird Al Yankovic.
30th June 2014
Worst website ever?
Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.
25th June 2014
Profile boost for £10 Bn regeneration programme
The South East Local Enterprise Partnership (SELEP) has appointed us to help raise the profile of its £10 billion plan to deliver economic growth, jobs and homes throughout the region.
6th June 2014
Ingenious marketing idea
An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’
3rd June 2014
Election cock-ups – and lessons for media interviews
Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.
9th May 2014
Why is digital marketing a dangerous distraction?
I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.
14th April 2014
No FT, no nonsense
What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.
8th April 2014
The six secrets of persuasion
I came across an entertaining animation illustrating the ‘Universal principles of persuasion’ from Robert Cialdini, Professor of Marketing at Arizona University. It is itself highly persuasive and has clear implications for many sales, marketing and communications campaigns.
17th March 2014
Slippery slope
I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.