Lessons from Trump: how not to communicate
Like many people, I’ve been watching President Trump’s recent press conferences – especially yesterday's calamitous, hour-long session (16 Feb) - with my jaw dropped in disbelief. Leaving aside his policies, the conferences are fascinating lessons on how to communicate effectively and inspire confidence and trust - and how not to.
Talk Talk: crisis communications revisited
With this week’s news that Talk Talk CEO Dido Harding is leaving the firm, the biggest event in her career that comes immediately to mind is inevitably the company’s cyber attack crisis of 2015.
Public consultation Tip 10: Always report back
The final of my Top 10 Consultation Tips is always report back to consultees at the end of your exercise - in a clear, honest and timely way.
How to build a great brand – part 2
My last blog post looked at what makes a great brand, ways you can get a handle on your current brand and identify what's important to your customers and other stakeholders such as potential employees and partners.
How to build a great brand – part 1
In fundamental terms, an effective brand is one which makes an organisation - or person - appealing to its customers and other stakeholders.
Marketing push for pioneering Harley Street clinic
The Vitality Clinic, an innovative new private medical practice based in Harley Street and Surrey, has commissioned TK Associates to run a comprehensive marketing programme.
Public consultation Tip 9: Be transparent!
The ninth of my Top 10 Consultation Tips is to be as open and transparent as possible. It will help you win trust and support. And, in any case, you don’t have anything to hide.
Crisis for Concentrix: the mistake of not showing up
Another week, another lesson in how not to manage a deepening crisis of failures and mismanagement ...
Comms strategy for regional adoption agency
TK Associates has completed a communications strategy to help six English local authorities and three charities create a new regional child adoption agency.
Southern Health: How not to handle a crisis
The beleaguered Southern Health NHS trust has been lurching from tragedy to farce – with the deepening of its on-going crisis appearing largely of its own making. And its account of its actions this week have only caused further damage to its reputation.