TK Associates has completed a marketing strategy exercise for call recording company Retell as part of a comprehensive marketing push.

We delivered our Kick Start method to clarify Retell’s business strategy and develop a compelling set of messages as the foundation for a new marketing programme.

The Kick Start process centred on a lively workshop with the company’s management team. It also included analysis of the most suitable Internet search terms to shape the development of Retell’s web site.

Retell is a telecoms industry specialist with a 30-year heritage. It develops high-end call recording and management systems for banks, hospitals, councils, call centres and other organisations with phone-intensive operations.

Retell’s Managing Director, Roy Duffy, comments: “We needed professional input to develop our marketing strategy so we appointed TK Associates. They suggested an innovative approach – introducing us to their Kick Start process – and their workshop session was practical, informative and enjoyable.

With their experience and facilitation skills, we achieved clarity on our vision, values and strategic aims. We’ll now continue working with them as we implement our strategy to raise the profile of our company and increase our market penetration. We’re greatly looking forward to sharing the journey with Tariq and his team.”

You can find out more about Retell from its web site.