TK Associates is a boutique communications, marketing and crisis agency. We bring clarity and inspiration to raise your profile and manage your reputation. Focused on business-to-business marketing and public sector communications, we’re known for delivering a fresh, intelligent, no-nonsense approach. And we specialise in managing sensitive and controversial issues.
Our agency is led by Tariq Khwaja, who has 30 years’ professional experience and was formerly the MD of one of the UK’s top 20 PR agencies. Tariq heads a small, experienced team delivering a high-calibre …
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Our clients
We have particular experience in advising B2B companies, local authorities & non-profit organisations.
Our work
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Lessons from The Co-op’s reputational crisis
I was intrigued to see today’s BBC news story about claims of “fear and alienation” and a “toxic culture” at the top of…
Utter nonsense from Sir Martin Sorrell
I just heard the Radio 4 Today programme segment - with contributions from ad industry veteran Sir Martin Sorrell and…
The BBC: a reputational crisis from defending the indefensible
I’m glad the BBC has apologised to President Trump today about the editing of footage of Trump’s 6 January 2021 speech…