No FT, no nonsense
What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.
Slippery slope
I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.
Brand disaster
Seeing this story about Google displaying a spoof logo for PC World in its search results last week made me laugh. A lot.
A misguided view of professionalism
The Chartered Institute of Public Relations (CIPR) has just released its ‘State of the profession survey 2013/14’. Several interesting points emerge.
Marketing & vision project for cancer charity
The Mulberry Centre cancer charity has appointed us to help define its 20-year vision, and to develop a clear, inspiring set of marketing messages to increase its profile.
Extensive website assignment for Surrey council
TK Associates has been commissioned by Runnymede Borough Council for an extensive copywriting and editing assignment to help deliver a new, 600-page web site.
Business marketing tips – what makes buyers tick
Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.
Kick Start services to launch new marketing programmes
We've launched 'Kick Start' - a package of services to help you get your first comprehensive marketing/communications programmes up and running as swiftly and effectively as possible.
Human relationships in marketing? Far from dead
I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.
Marketing programme for ultra high-end interior architect
TK Associates has been appointed to run a long-term marketing programme for ultra high-end interior design company Stephen Clasper Interiors Ltd.