News & views

TK Associates has been commissioned by Runnymede Borough Council for an extensive copywriting and editing assignment to help deliver a new, 600-page web site.

Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.

We've launched 'Kick Start' - a package of services to help you get your first comprehensive marketing/communications programmes up and running as swiftly and effectively as possible.

I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.

TK Associates has been appointed to run a long-term marketing programme for ultra high-end interior design company Stephen Clasper Interiors Ltd.

A fascinating article by David Taylor from the brandgym about the book ‘Decoded: the science behind why we buy,’ addresses how we assimilate vast amounts of information to make hundreds of decisions in our every-day lives.

There's an intriguing article in today's The Times headed 'Civil servant spent £73,000 on consultant to prepare himself for grilling by MPs.'

PR Week’s annual survey of the top 150 UK PR agencies has just been published – with extremely encouraging results.

PR Week’s latest opinion column is fundamentally wrong about the value of professional passion.

I see two PR people generated interesting news headlines for all the wrong reasons last week – by picking up jail sentences for fraud. But arguably the judge's comments were far more damaging for the PR profession than their scam ...