News & views

Communications agency TK Associates has been appointed to run a public consultation to support a significant regeneration scheme for Bexhill-on-Sea, on England’s south coast.

We have been hired to support the business expansion and development plans of a BMW and MINI dealership group.

I recently saw a great presentation that hammers a lot of sense into the faddish subject of consumer marketing and brand engagement.

Barclays' financial results today provide a good prompt to look at how the bank is faring, having been rocked by crises over the last year. Profits have plummeted by a staggering 96% and 3,700 jobs are set to be axed. But all's not as bad as it seems and there's much we can learn from the company's latest actions.

It’s the time of year when everyone makes predictions about the 12 months ahead, isn’t it?

Suddenly finding it’s almost the end of 2012, I thought about the most notable communications campaigns I’ve encountered in the last year.

TK Associates is advising CPC – the property project management and business consulting firm – on ways to transform its profile and marketing activity to support its growth ambitions.

I blogged the other day about how you can’t control what people say about you – especially in this digital age – but that you can and should influence it. So my attention was caught by another blog post this morning which, on the surface, presented the opposite view.

It’s striking how dramatically social media are changing the types of company communications that are really effective. Informality is the big driving factor, enabling enlightened businesses to let their corporate hair down somewhat to good effect.

I’ve just read an article by Alastair Campbell in the Corporate Reputation supplement to today’s PR Week.