News & views

It’s striking how dramatically social media are changing the types of company communications that are really effective. Informality is the big driving factor, enabling enlightened businesses to let their corporate hair down somewhat to good effect.

I’ve just read an article by Alastair Campbell in the Corporate Reputation supplement to today’s PR Week.

PR agency TK Associates is undertaking work to boost Elliott Thomas Group's marketing and communications, as the construction firm celebrates its tenth anniversary and 100% growth over the last 12 months.

TK Associates has won a Silver Award for outstanding Corporate & Business Communications, in the Chartered Institute of Public Relations’ Pride Awards.

I recently heard a fascinating talk by research expert John Kearon about the role of content vs emotion in marketing. I don’t think he's got everything right, but he highlights a fundamental point we’d all do well to think more about.

I’ve just read a good article in Forbes about effective marketing. If you skip over the naff headline, there’s a lot of sense in it and it struck a chord with my experience ...

TK Associates has been shortlisted for two awards from the Chartered Institute of Public Relations—for outstanding work in the fields of Corporate Communications and Community Relations.

TK Associates is to launch the Sussex Exchange—a stylish, sustainable conference centre and restaurant—and to handle its marketing.

Friday’s Guardian article looking at the role of PR in the wake of Barclays’ rate fixing scandal is off-track on several counts …

This seems to be a new, prevailing belief. You might think, in an economic downturn, businesses should focus more sharply than ever on their customers. But on the highly unscientific basis of my recent experience, this just isn’t happening ...