Tech sector marketing
For software, hardware, telecoms & other technology businesses
Need to raise awareness of your hi-tech firm or boost sales of your product or service?
We have a strong background in advising technology companies on their PR and marketing.
Our experience spans software, hardware, networking, telecoms, IT services and the energy tech sector. And we’re adept at translating technical subjects into compelling content to appeal to your target audiences.
We can deliver:
- corporate profile campaigns for hi-tech companies
- compelling propositions for technology innovations
- marketing drives to launch and promote hi-tech products & services
- media relations programmes & spokesperson coaching
- well-crafted sales collateral & websites
- copywriting of case studies, articles, blogs & reports with an emphasis on plain English and business benefits
- crisis communications services to help manage business set-backs
- Kick Start services to help you market new ventures or product innovations in the most effective way
Our client track record includes Microsoft, ecommerce tech firm Sellerdeck, data centre company MIGSOLV, voice recording firm Retell, telecoms provider Trinity Maxwell, data analysis company APT, energy giant National Grid, and Voestalpine, the €11 billion global steel technology group.
We also run a campaign to promote the Government’s UK-APAC Tech Growth Programme which helps British innovators expand into markets in Asia Pacific.
Please get in touch to find out what we could do for you.
Having run an extensive tender process to find an agency which understood our market and challenges, TK Associates were the clear winner. From the outset, it was obvious Tariq understood our business and, equally importantly, understood us. I can say with absolute confidence that the PR delivered has had a highly positive impact on our business.Alex Rabbetts, CEO, data centre group MIGSOLV
TK Associates’ innovative Kick Start process was practical, informative & enjoyable. With their experience & facilitation skills, we achieved clarity on our vision, values & strategic aims. We’ll continue working with them as we implement our strategy to increase our market penetration.Roy Duffy, MD, voice recording company Retell
TK Associates have helped us pull together a professional, dynamic web site with down-to-earth, human language. They began with an excellent messaging workshop, followed by a closely-connected process to develop our new site. We’re proud of what we’ve achieved together.Stephanie Kent, telecoms firm Trinity Maxwell