Kick Start your marketing
To ensure your new campaign has real impact
Want to get a new marketing drive off to a powerful start?
It might be a fresh marketing push – or perhaps your first ever comprehensive programme.
Not sure how to go about it, or feel your company story isn’t as clear as it should be? Our Kick Start package will help put your programme on the best foundations.
It’s applicable to startups, established companies, public bodies and non-profits – as long as you’re serious about your marketing.
While we can tailor the exact services to your needs, our Kick Start package typically comprises three elements:
- Background research into your business, customers and competitors to provide important insight for the rest of the exercise
- Marketing Workshop – a stimulating, interactive, half-day session with you to clarify your goals, customers, competitors, strengths and weaknesses. We’ll also brainstorm your ideal brand profile – an inspiring ‘elevator pitch’ and messages to make you irresistible to your customers – and explore the most effective marketing activities for your business
- Follow-up work to refine the messages and marketing activities further.
The output from this exercise is two-fold:
- A ‘Message Framework’ – a set of compelling messages for your organisation distilled onto a single page, to flow through every aspect of your communications for maximum consistency and impact
- A recommended marketing plan to deliver your new message to the right people
Timescales: We’ll do our best to fit with your timings and, if necessary, can deliver the Kick Start package within as few as three to four weeks.
Putting your strategy into action
You can then execute your new marketing plan yourself or, if required, we can help. The next steps might include:
- A new or revised website based on your freshly-defined messages
- Visual identity work to design or update your logo and visual style to fit your desired profile
- Collateral e.g. a company brochure based on your new message and identity
- Social media work – starting or refocusing your use of the most relevant channels
- Spokesperson training to help you get your message across
- A media relations campaign for positive editorial exposure
To find out how our Kick Start services could help you, please get in touch.
TK Associates’ Kick Start package was a highly constructive process to help me determine how best to take my business forward.Nigel George, Entrepreneur
TK Associates’ Kick Start process was practical, informative & enjoyable. With their experience & facilitation skills, we achieved clarity on our vision, values & strategic aims.Roy Duffy, MD, Retell Ltd
I’m delighted to recommend TK Associates to anyone in my position, looking for expert advice on how best to seize marketing opportunities to help grow a new business.Alison Priestley, Entrepreneur