Kick Start your marketing
Want to get a new marketing drive - perhaps your first comprehensive programme – off to a powerful start? Not sure how to go about it, or uncertain your message is as strong as it should be?
Our Kick Start package will help you create the best foundations and most effective action plan. It's applicable to start-ups, established companies, public sector and non-profit organisations - as long as you're serious about your marketing.
While we'll tailor the exact services to your needs, the Kick Start package typically comprises five elements:
- Marketing Workshop - a stimulating brainstorm session to clarify your goals, customers, competitors, strengths, weaknesses and ideal brand profile. We'll also use it to start developing an inspiring ‘elevator pitch’ and messages to make you irresistible to your customers.
- Research - we'll study your customer needs and competitor marketing to provide important insight to supplement our brainstorm session.
- Key word analysis - to identify the Internet search phrases for which you should optimise your web site and online activity.
- Message Framework - we'll finalise a simple set of compelling messages which will underpin all your future marketing activity to make it as effective as possible.
- Action plan - we'll create a focused marketing strategy, including a clear activity plan, to enable you to deliver your message to the right people and start to build a clear, inspiring brand.
Timescales: We can deliver the Kick Start package to get you ready to launch your marketing programme in as few as three to four weeks.
Putting your strategy into action: If required, we can then help you execute your plan. For example, this might include:
- A new or revised web site - based on your newly defined messages
- Visual identity work - to design an appealing logo and visual style to fit your desired profile
- New collateral - e.g. company brochure or product leaflets based on your new message and identity
- Social media work - initiating/refocusing your use of the most relevant channels
- Spokesperson training - to help you get your message across by handling media interviews and public speaking with confidence and flair
- A media relations campaign - to gain positive editorial exposure in the most relevant titles
To find out how our Kick Start services could help you, please get in touch.
"TK Associates’ Kick Start package was a highly constructive process to help me determine how best to take my business forward.
Tariq has a good, analytical mind and the ability to ask the probing questions that need to be addressed when you’re developing a business plan and getting a new venture off the ground."
Nigel George, Entrepreneur, Ageing with Optimism
“We needed professional input to develop our marketing strategy so we appointed TK Associates. They suggested an innovative approach - their Kick Start process - which was practical, informative and enjoyable.
With their experience and facilitation skills, we achieved clarity on our vision, values and strategic aims. We’ll continue working with them as we implement our strategy to raise the profile of our company and increase our market penetration. We’re greatly looking forward to sharing the journey with Tariq and his team.”
Roy Duffy, Managing Director, Retell Ltd
“A highly constructive process to help me take my business forward.”
Nigel George, Entrepreneur
“The most comprehensive campaign I’ve ever been involved with.”
Richard Harding, Director, Bray Fox Smith
“They're approachable, responsive, efficient & user-friendly.”
Alison Priestley, Entrepreneur