Marketing strategy – get it straight first

I’ve just read a good article in Forbes about effective marketing. If you skip over the naff headline, there’s a lot of sense in it and it struck a chord with my experience ...


TK Associates shortlisted for two industry awards

TK Associates has been shortlisted for two awards from the Chartered Institute of Public Relations—for outstanding work in the fields of Corporate Communications and Community Relations.


Launch for eco-friendly conference centre & restaurant

TK Associates is to launch the Sussex Exchange—a stylish, sustainable conference centre and restaurant—and to handle its marketing.


Crisis communications lessons from Barclays

Friday’s Guardian article looking at the role of PR in the wake of Barclays’ rate fixing scandal is off-track on several counts …


Customer service no longer matters

This seems to be a new, prevailing belief. You might think, in an economic downturn, businesses should focus more sharply than ever on their customers. But on the highly unscientific basis of my recent experience, this just isn’t happening ...


Customer engagement – the sordid truth

We’re surrounded by so much hype about how today's marketing must be all about a relentless pursuit of ‘customer engagement’ through online channels.


Comms programme for new regeneration company

We are managing communications and marketing for Sea Change Sussex, the new regeneration company.


Five steps to inject more inspiration into your communications

Vince Cable’s leaked letter, attacking his Government colleagues for lacking a “compelling vision”, struck a chord with me.


Thorny marketing dilemma

An intriguing debate erupted in a meeting last week and I’d be interested to hear any other views.


Child’s play

I’ve been doing some fascinating work with young people. I don’t mean 28 or even 23 year olds but proper young people—from seven to 15 years old.


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