Crisis communications lessons from Barclays
Friday’s Guardian article looking at the role of PR in the wake of Barclays’ rate fixing scandal is off-track on several counts …
Customer service no longer matters
This seems to be a new, prevailing belief. You might think, in an economic downturn, businesses should focus more sharply than ever on their customers. But on the highly unscientific basis of my recent experience, this just isn’t happening ...
Customer engagement – the sordid truth
We’re surrounded by so much hype about how today's marketing must be all about a relentless pursuit of ‘customer engagement’ through online channels.
Comms programme for new regeneration company
We are managing communications and marketing for Sea Change Sussex, the new regeneration company.
Five steps to inject more inspiration into your communications
Vince Cable’s leaked letter, attacking his Government colleagues for lacking a “compelling vision”, struck a chord with me.
Thorny marketing dilemma
An intriguing debate erupted in a meeting last week and I’d be interested to hear any other views.
Child’s play
I’ve been doing some fascinating work with young people. I don’t mean 28 or even 23 year olds but proper young people—from seven to 15 years old.
National Grid plugs into TK Associates
National Grid plc has hired us to run a new communications programme to help inform Londoners about energy issues in twenty-first century Britain.
Social media advice for healthcare specialist
We have been appointed to advise medical sector company WyeMed Ltd on communications and marketing approaches to support the firm’s next phase of development.
New contract for inward investment marketing
TK Associates has been awarded a new contract to run a business investment and property marketing programme for economic development company Sea Space.