We are to launch the Sussex Exchange – a stylish, sustainable conference centre and restaurant – and to handle its marketing.
The Sussex Exchange is a striking, contemporary venue in a tranquil setting with views over ancient woodland in St Leonards on Sea, on England’s south coast. It is a high-standard conference, training and meeting centre plus an elegant restaurant serving breakfast, lunch, dinner, coffee and drinks, with an emphasis on fresh local produce.
The venue has been designed to high environmental standards incorporating one of the region’s largest biomass boilers, rainwater harvesting, exceptional thermal insulation, natural ventilation, recycled timber plus shingle roofs to encourage biodiversity.
Our marketing strategy includes:
- identification of target market
- development of a core proposition and primary marketing messages
- input into the services delivered and promotional offers to ensure a close fit with the venue brand
- design of a visual identity – logo, colour scheme and stationery
- creation of a visually-appealing website
- development of marketing collateral, promotional items and signage
- direct marketing targeting business directors, their support staff and conference organisers
- an editorial and advertising campaign
- a social media programme using Twitter, LinkedIn, Google+, Facebook and Pinterest
- hospitality events to encourage influential people to spread word of mouth awareness
- an official launch event later this autumn
More information about the Sussex Exchange will soon be available from the new website at www.sussexexchange.co.uk
