The Sussex Exchange is a striking, contemporary venue in a tranquil setting with views over ancient woodland in St Leonards on the English south coast. It’s a high-standard conference, training and meeting centre, a boutique cinema plus an elegant restaurant with an emphasis on fresh local produce.

The venue has been designed to high environmental standards incorporating a large biomass boiler, rainwater-flushed wcs, exceptional thermal insulation, natural ventilation, recycled timber plus shingle roofs to encourage biodiversity.

Our initial marketing work included identification of a target market for the facility, development of primary marketing messages plus input into the services delivered to ensure a close fit with the brand.

We also helped to identify a name for the business, building on the idea of an ‘exchange’ where business people could get together.

To support this, we then delivered a comprehensive portfolio of design work and collateral.

We designed a visual identity for the business, featuring ears of wheat to reflect its rural setting and the area’s history of corn exchanges:

To create a supporting image library, we commissioned a photoshoot, with an emphasis on producing images showing the facility’s tranquil rural setting and panoramic woodland views as well as the quality of its facilities:

    

We applied the new identity to stationery and created a web site, again emphasising the distinctive rural setting as well as the facility’s sustainable credentials:

We created further marketing collateral including:

  • press adverts and advertorials
  • menus for the restaurant
  • artwork for the venue’s walls

We created a brochure:

 

We also designed signage – including the main nameplate for the building and roadside signage promoting the venue to passers-by.

We further marketed the facility with an editorial and advertising campaign, regular e-newsletters, a social media programme using Twitter, LinkedIn, Google+, Facebook and Pinterest and hospitality events to encourage influential people to spread word of mouth awareness.

 

 

 

The client’s view

“TK Associates are not only very professional, driven, proactive and excellent communications professionals but also friendly and down-to-earth. They avoid jargon and provide invaluable marketing support.

When deadlines are tight and workloads are extremely high, they keep calm and get the job done.

I would have no hesitation in recommending TK Associates to other clients.”

Samantha Edwards, Manager, The Sussex Exchange