What we did
We started with a Kick Start exercise to analyse Intralink’s business and develop inspiring new brand messages. We then developed a focused marketing strategy centring around stories and endorsements to demonstrate the company’s expertise.
Since then, we’ve been busy executing the strategy. We’re:
- creating blog posts about doing business in Asia, and news stories highlighting client wins – all published on its website and shared via LinkedIn
- continuously enhancing the company’s new website, focusing on its expertise in its core sectors and showcasing its successes
- issuing regular email campaigns to a 7,000-strong database of industry contacts
- running a media campaign targeting business, national and vertical market titles
- supporting events, workshops and presentations
- creating sales and recruitment collateral, and
- coaching its employees in effective media interviews, public speaking and use of LinkedIn
The results
The company is getting recognised far more widely for its expertise, while it has developed a much stronger internal marketing culture.
The quantity and quality of content on its website and LinkedIn have increased considerably while its website, social media activity and email campaigns are proving more effective. The company is appearing in the business and national press — including the Times, Telegraph and Economist — for the first time.
As a result, Intralink is seeing a steady flow of incoming enquiries – some of which have led to new client signups – whereas previously sales activity had all been outbound.
The client’s view
“We’ve been working with TK Associates since 2017 on a long-term drive to raise Intralink’s profile as a prestigious consultancy business. As a result, we’ve achieved a dramatic change in the proactivity of our marketing and brand awareness and an effective marketing culture.
TK Associates have helped us create fresh brand messages which clearly articulate who we are, what we do and how we’re different. They’ve developed a comprehensive marketing strategy, are leading its implementation and always on-hand to give sound advice. They operate as an integral, trusted part of our team.
Recognition of our expertise is much higher in our market — and continually growing — and we’re getting unsolicited sales enquiries which we never historically had or expected.
TK Associates are professional, responsive and nice guys to work with. I recommend them highly.”
Greg Sutch, CEO, Intralink
