Reputation project completed for Berkshire council
We’ve now completed the main phase of our brand reputation initiative for Wokingham Borough Council.
The objective of this wide-ranging exercise for the Berkshire local authority has been to analyse its reputation – especially amongst its 175,000 residents – and recommend ways to improve it through communications and marketing. The Council said it selected us based on our experience in advising local government bodies as well as private sector businesses, and the clarity of our proposed approach.
Our project links closely with the local authority's ...
Guardian article on our marketing work
We're featured in The Guardian today - in an article about our marketing work for our client Intralink.
Intralink helps western companies break into China, Japan, South Korea, Taiwan and southeast Asia. And our content marketing plays a vital role in the company’s growth by demonstrating its expertise in these markets.
The Guardian looks at the impact of our work, effective recent examples and ...
Communications advice for Council culture project
We’re supporting Mid Sussex District Council with communications advice for an important community project.
The local authority is running a £100,000 initiative to explore investment options to create a sustainable cultural facility on a large site in the centre of Haywards Heath. The options to be assessed will take account of ....
Fundamentals of crisis communications
I took part in a discussion the other day about how companies should manage their reputation in times of crisis. Here's a summarised version of the three questions posed and the answers I gave.
1. How can a company mitigate its reputational risks? When it comes to business crises, there are three phases of reputation management: preparation, response and recovery. The adage that prevention is better than cure applies well to corporate reputation. But, in my experience, too few ...
Website complete for fibre Internet programme
We've just completed a website for Digital Mid Sussex - the pioneering programme bringing full-fibre Internet to thousands in southern England. The initiative aims to make Mid Sussex one of the most digitally-advanced parts of the country, with fibre installed to ...
Reputation assignment for Berkshire council
Wokingham Borough Council has commissioned us to deliver a wide-ranging reputation management project.
Our brief is to examine the local authority's approach to communications and marketing and its corporate reputation amongst the borough’s residents.
The Council selected us as part of a competitive tender based on our experience in advising local government bodies - as well as ...
Andrew thrown under royal carriage in reputation crisis
The latest developments in the Prince Andrew saga have been dramatic. The Palace has stripped him of his Royal titles and says he’ll have to contest the legal case against him as a ‘private citizen’. But two important reputation management points have been largely overlooked. Firstly, many have praised the Queen's decisiveness. Her actions were certainly swift, but ...
National recognition for Asia expansion client
We're so pleased to have kicked off the New year by getting our client Intralink into a Sustainable Business supplement within The Times.
Intralink helps western businesses to expand in East Asia. And, while the pandemic has meant they've had to stop travelling to the region, instead of their business taking a hit, they found they've secured more deals for their clients in Asia than ever. It's been a surprising boost to ...
Marketing drive for digital transformation of Sussex
We’re delivering an extensive communications campaign to support a pioneering initiative to create one of the most digitally advanced areas of the country.
Mid Sussex District Council is leading the programme - as part of its wider economic development strategy - to get businesses, residents and public bodies connected to the latest digital technology. It’s laying an underground fibre optic ‘spine’ between Crawley and Brighton, and around Burgess Hill, with branches from this set to connect every part of the district to full fibre broadband in the near future. Innovatively, the Council is ...
Can Facebook’s rebrand salvage its reputation?
I was pleased to be quoted in this week's Management Today - in an article exploring whether Facebook's rebrand to 'Meta' can help the company overcome its deep-seated reputational problems. Of course, there may be other good business reasons why Facebook is rebranding - such as to stake a place in the public consciousness at the forefront of the upcoming metaverse movement. But, as far as the impact on its reputational ...