AI searches vital, but SEO far from dead

I've just seen some interesting new research on the increasing role of AI assistants in searches for information and recommendations.

The main points that stand out for me:

1. A signficant 28% of all searches globally are now carried out via AI tools. And I’m sure this proportion ...


Travelodge: what not to say in a crisis

What’s the wrong thing to say and do in a reputational crisis?

This week, budget hotel chain Travelodge gave us some pointers. 

Its CEO Jo Boydell is due to meet MPs shortly following the shocking case where ...


Parcel delivery giant DPD appoints us for communications advice

Parcel delivery group DPD has appointed us to provide advice to its senior management team on communications.

DPD UK is one of the nation’s largest delivery companies, with annual revenue of £2 billion and 10,000 vehicles delivering more than 360 million parcels a year.

The company holds a premium position in the market based on the quality of its delivery services and its commitment to innovation and sustainability. It’s a trusted supplier to many of the UK’s major brands, as well as thousands of small and medium companies. And DPD UK is on track to reach net zero emissions by 2040, with 38% of its ...


Disastrous Olympics press conference

What a spectacular example of how not to handle a press conference!

International Olympic Committee President Kirsty Coventry was asked three questions she was unable to answer. To the first, she retorted: "Frankly, and I'm looking at my team because I was not aware Germany had made any comments around 2036, I don't really have an opinion on it."

To the next, she snapped: "OK, I'm really looking at my team now and maybe someone needs to be dismissed because ...


Gartner’s five big predictions for communications

Gartner has been gazing into its crystal ball and has published its five major predictions for communications for this year and beyond in a world being rapidly shaken up by AI.

Its initial two prophecies warrant particular attention. Gartner’s first is that media relations budgets will double by 2027, driven by ...


Lessons from The Co-op’s reputational crisis

I was intrigued to see today’s BBC news story about claims of “fear and alienation” and a “toxic culture” at the top of The Co-Op.

The story is based on the leak of a letter sent two weeks ago to the grocery giant’s board. This apparently blows the whistle on a culture of intimidation which applies even to senior managers, who “feel scared to raise concerns about the direction of the business in front of the ...


Utter nonsense from Sir Martin Sorrell

I just heard the Radio 4 Today programme segment - with contributions from ad industry veteran Sir Martin Sorrell and Sarah Waddington, CEO of the Public Relations & Communications Association - which unexpectedly turned into a bunfight about the role of public relations.

For someone who's been in the industry so long, what a load of nonsense ...


The BBC: a reputational crisis from defending the indefensible

I’m glad the BBC has apologised to President Trump today about the editing of footage of Trump’s 6 January 2021 speech by its Panorama programme – rightly saying it gave "the mistaken impression that President Trump had made a direct call for violent action".

I’m equally glad the Corporation is resisting calls to shell out compensation. With threats of $1 billion in damages, we know who’d have to foot the bill – and Trump doesn’t need our money.

But despite the editorial failing ...


Sunday Times feature for guitar hire business

We're thrilled to have arranged a profile in today's Sunday Times for entrepreneur Iain Henderson and his innovative guitar hire business.

God's Own Guitars is the only business in the world to specialise in hiring out iconic guitars - instruments previously owned or made famous by the world's most famous guitarists.

We set up for The Sunday Times to interview Iain to explore how, after 30 years with Accenture, he left his position as MD at the consulting firm to turn his passion for music into ...


Kick Start project for global charity

We’ve just completed a Kick Start exercise for global charity the ProSalus Foundation – to clarify its messages and develop a focused communications strategy to help it flourish.

ProSalus supports veterinarians, animals, their owners and their environment in areas of the world in greatest need. It has a strong track record in ...


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