I was pleased to be quoted in this week’s Management Today – in an article exploring whether Facebook’s rebrand to ‘Meta’ can help the company overcome its deep-seated reputational problems.

Of course, there may be other good business reasons why Facebook is rebranding – such as to stake a place in the public consciousness at the forefront of the upcoming metaverse movement.

But, as far as the impact on its reputational problems goes, this is what I had to say:



You can read the full Management Today article here.