No-one cares about your company story

I've just read an article by Mark Schaefer which is spot-on. He talks about his favourite 'branded content' — a promotional video from North Face which has had over 8M views. His most important point is: "People don't give ...


Five crisis lessons from the Oxfam prostitution fiasco

Oxfam’s reputational debacle continues to unfold following the prostitution scandals in Haiti and Chad. What do you think we can learn from this about how to behave in a crisis? Five points jump out at me ....


Plane crash crisis

How not to prepare for a plane crash crisis

I received a bizarre crisis enquiry the other day. Is it just me, or is this an extremely strange way for an international airline to ...


Purpose or strategy – which should come first?

This Harvard Business Review article has an important message for all organisations. It's main point is that an organisation's core purpose should come first. It's the reason it exists. It should be a big, clear, enduring mission which ...


What behavioural economics means for your marketing

I’ve just read an interesting article in strategy + business magazine about Prof Cass Sunstein - the leading figure in behavioural economics. The article focuses on his work in US social policy, based on the principle that small changes to the way choices are presented ...


Carpetright

Carpetright covers flaws with corporate gibberish

Britian’s biggest flooring retailer, Carpetright, has revealed its latest figures, with overall growth dragged down to just 0.8% by a fall in bed sales. Nothing too remarkable there – except for this bizarre ...


More media interview lessons

Another ‘instructive’ media interview!

Last week gave us another astonishing media interview - with more lessons of what not to do. Irish channel RTE interviewed John O’Keeffe of the Garda Representative Association about an investigation which found the Irish police have been falsifying breath test data. O’Keeffe looked calm enough, but ...


Media interview disaster

Lord Bell on Newsnight – lessons from another car crash interview

See the cringe-worthy interview with Tim Bell on Newsnight yesterday? Bell was interviewed by Kirsty Wark about the fall from grace of the Bell Pottinger PR firm he founded because of the shameful campaign it ran to stoke racial hatred in South Africa. It seems incredible that a figure with 50 years in the PR industry ...


Property marketing hoardings

Property marketing signage – what not to do!

I’ve just come across an entertaining Tumblr site critiquing property developments and their marketing hoardings.

I say critiquing ... it mostly mocks them, although ...


Hilarious FT rant against ‘corporate claptrap’

I've just read this wonderful article by Lucy Kellaway in the FT. It charts her long-running mission to campaign against 'corporate claptrap' and the business world's 'giants of guff'. A worthy cause if ever I heard one. She talks about the 'ugly phrases' she objected to back when she started in 1994 - which all sound ...