Property marketing push for contemporary new offices
We're kicking off a new property marketing campaign this week - for High Weald House, a contemporary, energy-efficient office scheme which has just been completed. High Weald House has been created as part of a wider programme to create a thriving ...
Crisis advice for firm hit by Government probe
We’ve just delivered crisis support for a company facing the risk of reputational fallout following an HMRC audit of its business. At the end of a three-year investigation, HMRC this month decided the firm had infringed the technicalities of minimum wage rules. The company commissioned us for crisis communications advice to help it ...
Boldness of the UnderDog
I see Brewdog’s latest billboard ad — for its alcohol-free beer — has been banned by the Advertising Standards Authority for being offensive. It wasn’t helped by being outside a primary school. It reminds me of the Scottish brewer’s previous run-in with ...
Place marketing: how inspirational is your location brand?
I wrote a little while ago about how there’s been a recent resurgence in location marketing and why UK towns and cities are right to grasp the nettle. I said I’d come back to how relevant bodies can undertake smart marketing to boost their area's economic ...
Marketing push for world’s first iconic guitar hire business
We’re providing marketing support for a fascinating new startup in the burgeoning 'sharing economy' – the first business in the world to lend instruments owned or made famous by legendary guitarists. London-based God’s Own Guitars offers a stunning collection of iconic ...
Dead in 48 hours — how quickly a crisis can kill your business
We’ve just advised a company in a case that shows how fast you sometimes need to act to address a reputational crisis – and the devastation that can follow if you don’t. I won’t name the company so as not to pile on more misery, but this was a relatively new leisure firm running a UK-wide roadshow of family events. Problems arose when it had to cancel ...
Place branding: the time to start is now
It’s funny how certain fields of marketing demonstrate sudden surges in interest. One field showing this lately is place marketing. By this I mean the ...
Is B2B marketing all about millennials?
This was the topic I was talking to a journalist about this week. It’s the idea that shifts are under way in B2B marketing because ‘digital natives’ in their 20s and 30s are being promoted into purchase decision positions. Here’s what I think – and some interesting ...
83% of companies hit by crises last year – and most struggle with speed
A new study of 400 PR professionals has highlighted how often reputational crises hit organisations - despite what many would like to believe - and how speed of response is an increasingly difficult challenge. On the positive side, the research ....
National launch of energy firm with unique charitable mission
We're managing the national launch this week of a domestic energy company with a unique ethical focus, having handled a locally-focused pilot introduction of its services last month. Home Energy is the UK’s first gas and electricity supplier set to give a significant part of its business to charities – effectively enabling its customers to donate ...