Reputation management – influence or control?

I’ve just read an article by Alastair Campbell in the Corporate Reputation supplement to today’s PR Week.

Marketing with emotion

I recently heard a fascinating talk by research expert John Kearon about the role of content vs emotion in marketing. I don’t think he's got everything right, but he highlights a fundamental point we’d all do well to think more about.

Marketing strategy – get it straight first

I’ve just read a good article in Forbes about effective marketing. If you skip over the naff headline, there’s a lot of sense in it and it struck a chord with my experience ...

Crisis communications lessons from Barclays

Friday’s Guardian article looking at the role of PR in the wake of Barclays’ rate fixing scandal is off-track on several counts …

Customer service no longer matters

This seems to be a new, prevailing belief. You might think, in an economic downturn, businesses should focus more sharply than ever on their customers. But on the highly unscientific basis of my recent experience, this just isn’t happening ...

Customer engagement – the sordid truth

We’re surrounded by so much hype about how today's marketing must be all about a relentless pursuit of ‘customer engagement’ through online channels.

Five steps to inject more inspiration into your communications

Vince Cable’s leaked letter, attacking his Government colleagues for lacking a “compelling vision”, struck a chord with me.

Thorny marketing dilemma

An intriguing debate erupted in a meeting last week and I’d be interested to hear any other views.

Child’s play

I’ve been doing some fascinating work with young people. I don’t mean 28 or even 23 year olds but proper young people—from seven to 15 years old.