16th August 2012
Marketing with emotion
I recently heard a fascinating talk by research expert John Kearon about the role of content vs emotion in marketing. I don’t think he's got everything right, but he highlights a fundamental point we’d all do well to think more about.
3rd August 2012
Marketing strategy – get it straight first
I’ve just read a good article in Forbes about effective marketing. If you skip over the naff headline, there’s a lot of sense in it and it struck a chord with my experience ...
8th July 2012
Crisis communications lessons from Barclays
Friday’s Guardian article looking at the role of PR in the wake of Barclays’ rate fixing scandal is off-track on several counts …
3rd July 2012
Customer service no longer matters
This seems to be a new, prevailing belief. You might think, in an economic downturn, businesses should focus more sharply than ever on their customers. But on the highly unscientific basis of my recent experience, this just isn’t happening ...
8th June 2012
Customer engagement – the sordid truth
We’re surrounded by so much hype about how today's marketing must be all about a relentless pursuit of ‘customer engagement’ through online channels.
8th March 2012
Five steps to inject more inspiration into your communications
Vince Cable’s leaked letter, attacking his Government colleagues for lacking a “compelling vision”, struck a chord with me.
6th February 2012
Thorny marketing dilemma
An intriguing debate erupted in a meeting last week and I’d be interested to hear any other views.
17th January 2012
Child’s play
I’ve been doing some fascinating work with young people. I don’t mean 28 or even 23 year olds but proper young people—from seven to 15 years old.