Look at these coronavirus TV ads!

Take a look at this clever compilation of current American TV ads, with brands attempting to show solidarity in a COVID-19 environment. It vividly illustrates how they’re all pretty much the same - down to the exact phrases and even near identical music! I think most are well-intentioned and would be fine on their own. They're seeking to show empathy rather than deliver a hard sell. But, viewed alongside ...


Send-up of PM – with serious point

I’ve just seen this Twitter clip from Matt Lucas, sending up PM Boris Johnson’s last coronavirus directive to the British people. Lucas mimics Johnson well — and, in the space of 17 seconds, hits an important point square on the head. The PM’s first lockdown address, backed by the ‘Stay Home, Protect the NHS, Save lives’ slogan, deserves credit for being ...


COVID-19: time to change your tune

My last post looked at whether you should cut or continue your marketing because of the COVID-19 pandemic. I said some should cut back or stop, while it’s wise for most to press on or increase their marketing. But if you are continuing your marketing, one thing's certain: this can't mean carrying on exactly as before. These are extraordinary times. Everything is being seen through a coronavirus lens — and your focus and message need to ...


Time to axe your marketing?

When tough times hit, marketing is one of the first activities some companies cut. Is that wise? And is it the right thing to do now — to survive the turbulence of the coronavirus pandemic? Every company’s situation is different, but I think the answers are ...


Business as usual despite COVID-19

Despite the coronavirus outbreak, we remain fully operational, providing marketing and communication services as normal. Our team members are working from home and we're conducting client meetings via phone and video conference. This is not impeding our operations and we're here as usual to support our clients.

If we can help you in any way, either with your general marketing and communications or with crisis advice relating to these turbulent times, please don't hesitate to get in touch. Stay safe and well.


Coronavirus crisis communications

Your coronavirus communications – 7 questions to ask yourself

British businesses are quickly waking up to the reality that the coronavirus is no longer just ‘something happening in China’ but about to become a UK crisis, too. Firms are scrambling to put operational measures in place but — judging from conversations I’ve had in recent days — some are struggling with the crisis communications aspects, while they realise it's vital to protect their reputations and maintain confidence during any disruption ...


Crisis advice for firm hit by Government probe

We’ve just delivered crisis support for a company facing the risk of reputational fallout following an HMRC audit of its business. At the end of a three-year investigation, HMRC this month decided the firm had infringed the technicalities of minimum wage rules. The company commissioned us for crisis communications advice to help it ...


Dead in 48 hours — how quickly a crisis can kill your business

We’ve just advised a company in a case that shows how fast you sometimes need to act to address a reputational crisis – and the devastation that can follow if you don’t. I won’t name the company so as not to pile on more misery, but this was a relatively new leisure firm running a UK-wide roadshow of family events. Problems arose when it had to cancel ...


83% of companies hit by crises last year – and most struggle with speed

A new study of 400 PR professionals has highlighted how often reputational crises hit organisations - despite what many would like to believe - and how speed of response is an increasingly difficult challenge. On the positive side, the research ....


Crisis PR for comparison website in media spotlight

We’ve just completed a crisis communications project for Compare Holiday Money — the UK’s biggest foreign exchange comparison website — which had come under the spotlight of BBC TV's Rip Off Britain. The company was hit by problems when one of the foreign exchange companies it listed took a number of customer payments last June, then disappeared without issuing any currency — leaving dozens of holiday-makers thousands of pounds out of pocket. The Compare Holiday Money team had ...