How to build a great brand – part 1

In fundamental terms, an effective brand is one which makes an organisation - or person - appealing to its customers and other stakeholders.


Public consultation Tip 9: Be transparent!

The ninth of my Top 10 Consultation Tips is to be as open and transparent as possible. It will help you win trust and support. And, in any case, you don’t have anything to hide.


Crisis for Concentrix: the mistake of not showing up

Another week, another lesson in how not to manage a deepening crisis of failures and mismanagement ...


Southern Health: How not to handle a crisis

The beleaguered Southern Health NHS trust has been lurching from tragedy to farce – with the deepening of its on-going crisis appearing largely of its own making. And its account of its actions this week have only caused further damage to its reputation.


Public consultation tip 8: Genuinely listen!

The eighth in my Top 10 Consultation Tips series is genuinely to listen to people’s feedback - and see how this can improve your scheme.


Public consultation tip 7: Be ready to be grilled!

The latest post in my Top 10 Consultation Tips series is about being mindful that, unless your proposals are extremely straight forward, you’ll not just be collating people’s views but answering their questions too.


Public consultation tip 6: Set your boundaries

This next post in my Top 10 Consultation Tips series deals with the importance of being clear from the outset about the boundaries of your consultation.


Branding blunder

How amusing to see a photographic company - with the strapline 'image is everything' - promoting itself with such a terrible photo!


Public consultation Tip 5: Be accessible!

As the latest in my Top 10 Consultation Tips series, my fifth tip is: be as accessible as possible to your consultees.


Thomas Cook’s reputational crisis – too little, too late

The tragic case of the two children killed by a faulty gas boiler on a Thomas Cook holiday is a classic example of a corporate (as well as personal) crisis that's been hugely magnified by being handled abysmally.


What’s the physical experience of your brand?

With some rowdy friends round for dinner last Saturday night, we put on - as we usually do - some of my old vinyl records. (Too loudly, according to the kids trying to sleep upstairs).


Public consultation Tip 4: Be clear!

As the next in my Top Ten Tips series, my fourth maxim for running a great consultation is to be clear. An obvious one, right? But it’s where so many consultations fall down.


Public consultation Tip 3: Be inclusive – within limits

As the latest post in my series of top 10 tips for running an effective public consultation – many of them learnt the hard way - here’s Tip 3: Be inclusive – within limits.


The power of endorsement – and admission of weakness!

I’ve just read an article about some interesting studies from the clever people at the Influence At Work research group. They highlight how much more effective it is to get someone else to ‘toot your horn’ than do it yourself.


Public consultation Tip 2: What you must do vs what you should

Continuing my Top 10 Consultation Tip series, here are my thoughts on Tip 2 – distinguishing what you must do from what you should ...


Public consultation – Tip 1: Have a plan!

I recently outlined my top 10 tips for running a great public consultation.


Top 10 tips for effective public consultation

There seem to be a good many public consultation exercises under way at the moment. Hopefully it’s a sign that the improving economy is giving organisations more confidence to invest in development schemes and community projects.


Goldfish marketing – how fast do you need to get your message across?

I’ve just seen stats that the average human attention span is now just eight seconds. (Source: US National Center for Biotechnology Information)


Fun for copywriters – tips for bad communicators

Here's an entertaining new parody song and video by US satirist Weird Al Yankovic.


Worst website ever?

Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.


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