18th September 2017
Another ‘instructive’ media interview!
Last week gave us another astonishing media interview - with more lessons of what not to do. Irish channel RTE interviewed John O’Keeffe of the Garda Representative Association about an investigation which found the Irish police have been falsifying breath test data. O’Keeffe looked calm enough, but ...
5th September 2017
Lord Bell on Newsnight – lessons from another car crash interview
See the cringe-worthy interview with Tim Bell on Newsnight yesterday? Bell was interviewed by Kirsty Wark about the fall from grace of the Bell Pottinger PR firm he founded because of the shameful campaign it ran to stoke racial hatred in South Africa. It seems incredible that a figure with 50 years in the PR industry ...
17th August 2017
Property marketing signage – what not to do!
I’ve just come across an entertaining Tumblr site critiquing property developments and their marketing hoardings.
I say critiquing ... it mostly mocks them, although ...
19th July 2017
Hilarious FT rant against ‘corporate claptrap’
I've just read this wonderful article by Lucy Kellaway in the FT. It charts her long-running mission to campaign against 'corporate claptrap' and the business world's 'giants of guff'. A worthy cause if ever I heard one. She talks about the 'ugly phrases' she objected to back when she started in 1994 - which all sound ...
4th July 2017
The latest Grenfell fallout: are the lawyers to blame?
The fallout from the Grenfell Tower crisis continues unabated and has hit senior levels of Kensington & Chelsea Borough Council - with angry accusations of an absence of leadership and more heads rolling.
27th June 2017
How to market to CEOs
Forbes and Deloitte have just published the findings of a survey of 300 global CEOs and other directors (the so-called 'C-suite'), with some surprising findings about the kinds of business information they rely on.
1st June 2017
This blog post is rubbish
This post is scantly researched and hurriedly written. But I think it outlines a really interesting and practical marketing idea.
12th May 2017
Cyber attack throws NHS into crisis
The NHS has been struck this afternoon by a devastating, nationwide cyber attack - and not made the best of starts with its crisis communications.
9th May 2017
Face it: you’re not destined for success
I recently had an interesting discussion about destiny with a business coach I know, Andrew Horder. It's quite a philosophical subject, but also has highly practical implications for any organisation’s (and individual’s) development and marketing.
3rd May 2017
Excruciating media interview lesson from Diane Abbott
LBC Radio's interview with Shadow Home Secretary Diane Abbott yesterday brilliantly underlines the importance of one of the fundamental rules of effective media interviews: make sure you know your core facts.
28th April 2017
Vauxhall under fire for ‘reckless’ crisis management
Vauxhall has just provided the latest lesson in how to turn an operational crisis into a reputational disaster.
12th April 2017
Buyer survey: what it means for your marketing
An interesting survey into business buyer habits has just been produced by DemandGen, with useful pointers for anyone marketing to a business audience.
3rd April 2017
The ‘Grammar Vigilante’
I love the BBC's story today about the shadowy 'Grammar Vigilante' of Bristol - an engineer by day who goes out in the dead of night, doing his part to clean up the city by tackling grammar atrocities on shop signs.
15th March 2017
The real IKEA crisis – a failure of values
Today's BBC exposé of how drivers delivering Ikea products across Europe are being paid £3 an hour and forced to live "like prisoners" in their lorries for months is a disaster for Ikea's reputation.
10th March 2017
How to handle live TV interviews – a hilarious reminder!
Everyone knows the first rule for conducting a successful media interview is: Be Prepared.
7th March 2017
Communicating in an alternative fact world
I’ve just read a great article in The New Yorker called ‘Why facts don’t change our minds’.
17th February 2017
Lessons from Trump: how not to communicate
Like many people, I’ve been watching President Trump’s recent press conferences – especially yesterday's calamitous, hour-long session (16 Feb) - with my jaw dropped in disbelief. Leaving aside his policies, the conferences are fascinating lessons on how to communicate effectively and inspire confidence and trust - and how not to.
2nd February 2017
Talk Talk: crisis communications revisited
With this week’s news that Talk Talk CEO Dido Harding is leaving the firm, the biggest event in her career that comes immediately to mind is inevitably the company’s cyber attack crisis of 2015.
20th January 2017
Public consultation Tip 10: Always report back
The final of my Top 10 Consultation Tips is always report back to consultees at the end of your exercise - in a clear, honest and timely way.
15th December 2016
How to build a great brand – part 2
My last blog post looked at what makes a great brand, ways you can get a handle on your current brand and identify what's important to your customers and other stakeholders such as potential employees and partners.