Latest media interview lesson: know when the camera is on!

Sainsbury's CEO, Mike Coupe, learnt one of the most basic…


Long-term marketing drive for international business development experts

Intralink — the international business development…


No-one cares about your company story

I've just read an article by Mark Schaefer which is…


Communications advice for ecommerce tech firm

TK Associates is delivering a communications campaign to…


Five crisis lessons from the Oxfam prostitution fiasco

Oxfam’s reputational debacle continues to unfold…


How not to prepare for a plane crash crisis

I received a bizarre crisis enquiry the other day. Is it…


Purpose or strategy – which should come first?

This Harvard Business Review article has an important…


Media push to raise profile of €11 billion technology giant

We've just been appointed to help Austrian industrial…


What behavioural economics means for your marketing

I’ve just read an interesting article in strategy +…


Kick Start for regulator charity

We have been hired to develop clear new messages and a…


Carpetright covers flaws with corporate gibberish

Britian’s biggest flooring retailer, Carpetright, has…


Prestige brand brief for international market expansion firm

International market expansion company Intralink has…


More media interview lessons

Another ‘instructive’ media interview!

Last week gave us another astonishing media interview -…


Senior charity team

Message & strategy work for blind & deaf charity

We have just completed messaging and marketing strategy…


Media interview disaster

Lord Bell on Newsnight – lessons from another car crash interview

See the cringe-worthy interview with Tim Bell on…


Property marketing hoardings

Property marketing signage – what not to do!

I’ve just come across an entertaining Tumblr site…


Hilarious FT rant against ‘corporate claptrap’

I've just read this wonderful article by Lucy Kellaway in…


Grenfell Tower crisis

The latest Grenfell fallout: are the lawyers to blame?

The fallout from the Grenfell Tower crisis continues…


How to market to CEOs

Forbes and Deloitte have just published the findings of a…


This blog post is rubbish

This post is scantly researched and hurriedly written.…


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