International market expansion company Intralink has hired us to develop a clear market proposition and a proactive new marketing strategy.

Intralink specialises in enabling Western companies to start business in the high value markets of China, South Korea, Japan and Taiwan (pictured above). It delivers market research and sales programmes and helps clients establish their own overseas operations.

With its headquarters in Oxfordshire and over 70 specialist consultants across Asia, the US and Europe, Intralink was established in 1990 and has grown strongly, but hasn’t focused its attention on its own marketing to-date.

We’re beginning with a Kick Start exercise to develop a clear, compelling proposition for Intralink as the platform on which to build a long-term profile.

We will then, over the coming six months, undertake search engine optimisation for Intralink’s new website and advise on content marketing and the effective use of social media. We will also develop a comprehensive marketing strategy for the company to run from spring 2018.

This activity is being led by TK Associates’ Director Tariq Khwaja, working closely with Intralink’s CEO Greg Sutch and Business Development Director Alex Gover.

Greg Sutch comments:

“Intralink is a strong, established business that’s grown every year, but we believe we can do even better with a more comprehensive and focused approach to our marketing. We have deep expertise in our focus sectors and core Asian markets, and many great customer success stories – but we’ve not made the most of these to-date.

“We’re working with TK Associates to achieve a stronger brand profile as an energetic, high-calibre international business development consultancy.

“We’ll develop a clearer proposition for the company, together with a costed marketing strategy and a plan of activities. Our prospective clients can expect to hear more about Intralink in the months to come and how we can help them expand in East Asia!”

Tariq Khwaja says:

“Intralink is a great company to work with as they have a clear leadership position in a highly specialist market – backed up by a dynamic, results-focused culture.

“They’re also a rare client as their primary marketing goal isn’t to increase sales leads, which are already strong. Their priority is to forge a prestigious, long-term reputation for their considerable expertise in doing business in East Asia.”

 

For more on Intralink, see www.intralinkgroup.com.

See also more on our Kick Start and marketing strategy services and our work with small & medium businesses.