TK Associates is working in partnership with graphic design experts Adventis to produce a marketing and advertising campaign for SEGRO plc (formerly Slough Estates Group), the £5.1 billion property portfolio company.

The ad campaign is for SEGRO’s flagship Winnersh Triangle development in Reading, Berkshire, which is to provide 2 million sq ft of top class business space.

The marketing work initially comprises a series of press ads, a direct marketing booklet, billboard posters and website enhancements aimed at business directors and commercial property agents. The team is creating the work to tie in with SEGRO’s corporate brand guidelines as well as its ‘opportunity’ theme for the Winnersh development.

The Winnersh Triangle scheme aims to turn a large existing space into the UK’s most desirable business location. It comprises high quality offices, a hotel, retail and leisure facilities.

The development has been designed as a cutting-edge, sustainable business environment dedicated to productivity and work/life balance. The first phase starts this year, providing 500,000 sq ft of commercial, retail, hotel and leisure space.

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