TK Associates is to advise environmental planning consultancy Canopy on branding and marketing as the company develops in a new business direction.

With its roots in landscape and ecology services, Canopy is expanding into the broader field of urban planning and design. The directors identified the need for the firm’s identity and marketing to evolve in order to support this development.

In particular, the group is pioneering the concept of high quality ‘human habitats’ – working to ensure people’s living and working places are in harmony with the built and natural environments which surround them.

We are to advise on articulation of the group’s strategy, definition of brand values and marketing messages, naming, logo, visual identity and web site.

Owen Saward, Canopy Managing Director, comments: “I know TK Associates will bring some magic to our branding and marketing. The agency clearly grasps the essence of our business and has the ability to translate this understanding into sound advice and smart ideas. I’m greatly looking forward to forging an updated brand identity which will support our business as we move to the next level.”

More information about Canopy can be found atwww.canopytlp.co.uk, with a new web site due to be launched in the near future.