20th May 2020
Look at these coronavirus TV ads!
Take a look at this clever compilation of current American TV ads, with brands attempting to show solidarity in a COVID-19 environment. It vividly illustrates how they’re all pretty much the same - down to the exact phrases and even near identical music! I think most are well-intentioned and would be fine on their own. They're seeking to show empathy rather than deliver a hard sell. But, viewed alongside ...
12th May 2020
Send-up of PM – with serious point
I’ve just seen this Twitter clip from Matt Lucas, sending up PM Boris Johnson’s last coronavirus directive to the British people. Lucas mimics Johnson well — and, in the space of 17 seconds, hits an important point square on the head. The PM’s first lockdown address, backed by the ‘Stay Home, Protect the NHS, Save lives’ slogan, deserves credit for being ...
6th May 2020
COVID-19: time to change your tune
My last post looked at whether you should cut or continue your marketing because of the COVID-19 pandemic. I said some should cut back or stop, while it’s wise for most to press on or increase their marketing. But if you are continuing your marketing, one thing's certain: this can't mean carrying on exactly as before. These are extraordinary times. Everything is being seen through a coronavirus lens — and your focus and message need to ...
22nd April 2020
Time to axe your marketing?
When tough times hit, marketing is one of the first activities some companies cut. Is that wise? And is it the right thing to do now — to survive the turbulence of the coronavirus pandemic? Every company’s situation is different, but I think the answers are ...
6th March 2020
Your coronavirus communications – 7 questions to ask yourself
British businesses are quickly waking up to the reality that the coronavirus is no longer just ‘something happening in China’ but about to become a UK crisis, too. Firms are scrambling to put operational measures in place but — judging from conversations I’ve had in recent days — some are struggling with the crisis communications aspects, while they realise it's vital to protect their reputations and maintain confidence during any disruption ...
27th February 2020
Property marketing push for contemporary new offices
We're kicking off a new property marketing campaign this week - for High Weald House, a contemporary, energy-efficient office scheme which has just been completed. High Weald House has been created as part of a wider programme to create a thriving ...
28th January 2020
Crisis advice for firm hit by Government probe
We’ve just delivered crisis support for a company facing the risk of reputational fallout following an HMRC audit of its business. At the end of a three-year investigation, HMRC this month decided the firm had infringed the technicalities of minimum wage rules. The company commissioned us for crisis communications advice to help it ...
19th December 2019
Boldness of the UnderDog
I see Brewdog’s latest billboard ad — for its alcohol-free beer — has been banned by the Advertising Standards Authority for being offensive. It wasn’t helped by being outside a primary school. It reminds me of the Scottish brewer’s previous run-in with ...
7th November 2019
Place marketing: how inspirational is your location brand?
I wrote a little while ago about how there’s been a recent resurgence in location marketing and why UK towns and cities are right to grasp the nettle. I said I’d come back to how relevant bodies can undertake smart marketing to boost their area's economic ...
30th October 2019
Marketing push for world’s first iconic guitar hire business
We’re providing marketing support for a fascinating new startup in the burgeoning 'sharing economy' – the first business in the world to lend instruments owned or made famous by legendary guitarists. London-based God’s Own Guitars offers a stunning collection of iconic ...