We’re thrilled to have helped land a glowing, six-page media feature for sharing economy startup God’s Own Guitars – the only business to hire out instruments owned and made famous by the world’s legendary guitarists.

God’s Own Guitars offers a stunning collection of iconic instruments, amps and effects – including guitars previously owned by Oasis’ Noel Gallagher, Primal Scream’s Robert Young, Katrina & The Waves’ Kimberley Rew and The Average White Band’s Hamish Stuart.

The ecommerce business is the brainchild of Iain Henderson, who embarked on a radical career change, quitting a leadership position at Accenture after 30 years in management consultancy to launch a unique venture based on his passion for music.

The media feature – titled Divine Inspiration – is in the August edition of Guitarist magazine, arguably the UK’s most influential publication for guitar players.

It includes extensive commentary from Iain about his business, along with some fabulous photos of the guitars available to hire.

Take a look at the feature by clicking below – and visit God’s Own Guitars’ website for more on the business.