We’ve been appointed to deliver a long-term media relations campaign for Intralink, a fast-expanding business development consultancy that specialises in international markets.

We’ve been supporting Intralink for several years, delivering marketing strategy, messaging advice and a content marketing programme. And the company has now commissioned us to run an additional campaign – led by our editorial specialist Rebecca George – to raise its profile via the UK media.

Through this new campaign, we'll provide ...

We’re pleased to be delivering a media relations and marketing campaign for a prestigious Government initiative to help UK tech companies expand in Asia Pacific.

The UK-APAC Tech Growth Programme is being run by international business development specialists Intralink on behalf of the Government and provides free and subsidised support to help ambitious companies expand in 11 countries across the region.

We’ve been appointed to market this initiative to British innovators in high-growth fields including ...

Today's FT article – titled When CEOs should ditch the "PR polish" – has upset a lot of people in the marketing and PR business.

It’s easy to react to the headline – coupled with parts of the article recognising Ecotricity founder Dale Vince for “bucking the trend of media-managed executives” – and assume it’s a piece bashing the whole discipline of public relations. But it’s not. On closer reading, it's ...

“I thought I'd just ignore it,” he told me. There are many cases where I’m sure this is absolutely the best policy. Junk mail. A minor insect bite. An insult from someone you don’t care about. But an approach from an investigative BBC journalist isn’t one of them. I was a bit surprised the other day when I first got the call the other day to ...

I just saw the BBC's interview with Dorset & Wiltshire fire chief Ben Ansell about allegations of a toxic culture in the service. It's clear Ansell had prepared - but it's an instructive example of preparation misapplied!

The BBC's Dan Johnson asked Ansell about an email from a former employee blowing the whistle on ...

We're so pleased to have kicked off the New year by getting our client Intralink into a Sustainable Business supplement within The Times.

Intralink helps western businesses to expand in East Asia. And, while the pandemic has meant they've had to stop travelling to the region, instead of their business taking a hit, they found they've secured more deals for their clients in Asia than ever. It's been a surprising boost to ...

We’ve been providing crisis communications support for The Fremantle Trust, a charity providing support for older people and adults with learning disabilities.

The Care Quality Commission (CQC) had carried out an inspection of one of its care homes, which highlighted significant failings. With nine other care homes in operation plus a number of additional services supporting more than a thousand people, it was vital for the Trust to defend its reputation. Publication of the CQC report was looming and ...

North Yorkshire Police Commissioner Philip Allott finally quit today in the wake of his inflammatory comments about the tragic case of Sarah Everard, abducted and murdered by Met Police officer Wayne Couzens. Three big problems stand out for me in the way Allott has (mis)managed his reputation throughout his career crisis of the last two weeks. The first - and most obvious - is his ludicrous ....

We’re thrilled to have helped land a glowing, six-page media feature for sharing economy startup God's Own Guitars - the only business to hire out instruments owned and made famous by the world's legendary guitarists. God's Own Guitars offers a stunning collection of iconic instruments, amps and effects - including guitars previously owned by ...

What a blunder for Persimmon CEO, Jeff Fairburn, to walk off camera this morning when politely asked by the BBC about his £75M bonus. Clearly his bonus wasn't what he intended to be there to talk about. And, having been awarded some while back, it isn't news. But - as the biggest ever paid in ....

I've never thought of Richard Madeley as a hard-hitting interviewer before. But he wasn't going to let Defence Secretary Gavin Williamson off the hook without answering a straight question this week about his comments that Russia should "shut up and go away" following ...

Sainsbury's CEO, Mike Coupe, learnt one of the most basic media interview lessons the hard way this week: make sure you know when the camera's on! In case you missed it, while waiting for his ITV interview about ...

Last week gave us another astonishing media interview - with more lessons of what not to do. Irish channel RTE interviewed John O’Keeffe of the Garda Representative Association about an investigation which found the Irish police have been falsifying breath test data. O’Keeffe looked calm enough, but ...

See the cringe-worthy interview with Tim Bell on Newsnight yesterday? Bell was interviewed by Kirsty Wark about the fall from grace of the Bell Pottinger PR firm he founded because of the shameful campaign it ran to stoke racial hatred in South Africa. It seems incredible that a figure with 50 years in the PR industry ...

LBC Radio's interview with Shadow Home Secretary Diane Abbott yesterday brilliantly underlines the importance of one of the fundamental rules of effective media interviews: make sure you know your core facts.

Everyone knows the first rule for conducting a successful media interview is: Be Prepared.

Another week, another lesson in how not to manage a deepening crisis of failures and mismanagement ...

The beleaguered Southern Health NHS trust has been lurching from tragedy to farce – with the deepening of its on-going crisis appearing largely of its own making. And its account of its actions this week have only caused further damage to its reputation.

Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.