Walking off camera – huge blunder for Persimmon boss

What a blunder for Persimmon CEO, Jeff Fairburn, to walk off camera this morning when politely asked by the BBC about his £75M bonus. Clearly his bonus wasn't what he intended to be there to talk about. And, having been awarded some while back, it isn't news. But - as the biggest ever paid in ....

Terrible TV interview from Defence Secretary

I've never thought of Richard Madeley as a hard-hitting interviewer before. But he wasn't going to let Defence Secretary Gavin Williamson off the hook without answering a straight question this week about his comments that Russia should "shut up and go away" following ...

Latest media interview lesson: know when the camera is on!

Sainsbury's CEO, Mike Coupe, learnt one of the most basic media interview lessons the hard way this week: make sure you know when the camera's on! In case you missed it, while waiting for his ITV interview about ...

More media interview lessons

Another ‘instructive’ media interview!

Last week gave us another astonishing media interview - with more lessons of what not to do. Irish channel RTE interviewed John O’Keeffe of the Garda Representative Association about an investigation which found the Irish police have been falsifying breath test data. O’Keeffe looked calm enough, but ...

Media interview disaster

Lord Bell on Newsnight – lessons from another car crash interview

See the cringe-worthy interview with Tim Bell on Newsnight yesterday? Bell was interviewed by Kirsty Wark about the fall from grace of the Bell Pottinger PR firm he founded because of the shameful campaign it ran to stoke racial hatred in South Africa. It seems incredible that a figure with 50 years in the PR industry ...

Excruciating media interview lesson from Diane Abbott

LBC Radio's interview with Shadow Home Secretary Diane Abbott yesterday brilliantly underlines the importance of one of the fundamental rules of effective media interviews: make sure you know your core facts.

How to handle live TV interviews – a hilarious reminder!

Everyone knows the first rule for conducting a successful media interview is: Be Prepared.

Crisis for Concentrix: the mistake of not showing up

Another week, another lesson in how not to manage a deepening crisis of failures and mismanagement ...

Southern Health: How not to handle a crisis

The beleaguered Southern Health NHS trust has been lurching from tragedy to farce – with the deepening of its on-going crisis appearing largely of its own making. And its account of its actions this week have only caused further damage to its reputation.

Election cock-ups – and lessons for media interviews

Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.