News & views

An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’

Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.

I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.

What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.

I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.

Seeing this story about Google displaying a spoof logo for PC World in its search results last week made me laugh. A lot.

The Chartered Institute of Public Relations (CIPR) has just released its ‘State of the profession survey 2013/14’. Several interesting points emerge.

Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.

I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.

A fascinating article by David Taylor from the brandgym about the book ‘Decoded: the science behind why we buy,’ addresses how we assimilate vast amounts of information to make hundreds of decisions in our every-day lives.