News & views

I’ve just read an article about some interesting studies from the clever people at the Influence At Work research group. They highlight how much more effective it is to get someone else to ‘toot your horn’ than do it yourself.

Continuing my Top 10 Consultation Tip series, here are my thoughts on Tip 2 – distinguishing what you must do from what you should ...

I recently outlined my top 10 tips for running a great public consultation.

There seem to be a good many public consultation exercises under way at the moment. Hopefully it’s a sign that the improving economy is giving organisations more confidence to invest in development schemes and community projects.

I’ve just seen stats that the average human attention span is now just eight seconds. (Source: US National Center for Biotechnology Information)

Here's an entertaining new parody song and video by US satirist Weird Al Yankovic.

Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.

An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’

Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.

I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.