What we did
This fascinating, eight-month exercise spanned:
- advising on the best name for the facility: we recommended ‘The Energy Education Centre’, which the client adopted
- developing a plan to get the first young people in, focusing on working with London schools
- building links with head teachers across the Capital and arranging the first pupil visits
- creating age-appropriate materials including a website and educational booklets
- arrangement & facilitating the school visits, incorporating expert talks from National Grid engineers
- auditing the effectiveness of the project & making recommendations for improvement
Results
Our project proved a great success in piloting how the Energy Education Centre would work and demonstrating its effectiveness.
Against the objective of enthusing young people about energy issues, 99% said they ‘enjoyed their visit’ – 80% ‘a great deal’ – while 99% felt they learnt something and 76% learnt ‘a great deal’. Interest in science careers rose significantly.
One 13-year-old girl told us: “This has been brilliant – the most interesting trip we’ve ever been on.”
Awards
Our project won two industry awards:
- Best Corporate & Business Communications
- Best Community Project
The client’s view
“TK Associates ran an eight-month communications programme to help National Grid get one of our high-profile CSR projects off the ground and proved themselves tenacious, focused and professional.
Tariq provided sound advice on how to deliver the project effectively and developed a structured programme to deliver results, including measurement of the effectiveness of our project. They worked hard as part of a close team with our staff and delivered on time and to a high standard.
They’ve delivered a project that’s helped us to quantify the value of a considerable CSR investment, ensuring National Grid continues to improve our performance in this area.
I highly recommend TK Associates as a thoughtful, hard-working, focused agency.”
Donald Johnson, Head of Corporate Brand, National Grid plc
