Blog categories
Our fast-changing media landscape
12 May 2013
By Simon Wakeman:
I love research – part of my obsession being the search for a sound basis for decisions in communications and marketing ...
Glitz, glamour & corruption
30 April 2013
By Tariq Khwaja:
I see two PR people generated interesting news headlines for all the wrong reasons last week – by picking up jail sentences for fraud. But arguably the judge's comments were far more damaging for the PR profession than their scam ...
Cutting through the brand marketing hype
11 March 2013
By Tariq Khwaja:
I recently saw a great presentation that hammers a lot of sense into the faddish subject of consumer marketing and brand engagement.
Barclays - turning the crisis communications corner
12 February 2013
By Tariq Khwaja:
Barclays' financial results today provide a good prompt to look at how the bank is faring, having been rocked by crises over the last year. Profits have plummeted by a staggering 96% and 3,700 jobs are set to be axed. But all's not as bad as it seems and there's much we can learn from the company's latest actions.
RIP 'digital communications'
14 January 2013
By Tariq Khwaja
It’s the time of year when everyone makes predictions about the 12 months ahead, isn’t it?
Well here’s one from me: 2013 will see the end of ‘digital communications’.
