Worst website ever?
Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.
Ingenious marketing idea
An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’
Election cock-ups – and lessons for media interviews
Looking at the recent EU and UK council elections, we could analyse who had the clearest message and most effective delivery – but it’s much more fun to look at the blunders.
Why is digital marketing a dangerous distraction?
I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.
No FT, no nonsense
What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.
Slippery slope
I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.
Brand disaster
Seeing this story about Google displaying a spoof logo for PC World in its search results last week made me laugh. A lot.
A misguided view of professionalism
The Chartered Institute of Public Relations (CIPR) has just released its ‘State of the profession survey 2013/14’. Several interesting points emerge.
Business marketing tips – what makes buyers tick
Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.
Human relationships in marketing? Far from dead
I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.