News & views

Vauxhall has just provided the latest lesson in how to turn an operational crisis into a reputational disaster.

An interesting survey into business buyer habits has just been produced by DemandGen, with useful pointers for anyone marketing to a business audience.

I love the BBC's story today about the shadowy 'Grammar Vigilante' of Bristol - an engineer by day who goes out in the dead of night, doing his part to clean up the city by tackling grammar atrocities on shop signs.

Today's BBC exposé of how drivers delivering Ikea products across Europe are being paid £3 an hour and forced to live "like prisoners" in their lorries for months is a disaster for Ikea's reputation.

Everyone knows the first rule for conducting a successful media interview is: Be Prepared.

I’ve just read a great article in The New Yorker called ‘Why facts don’t change our minds’.

Like many people, I’ve been watching President Trump’s recent press conferences – especially yesterday's calamitous, hour-long session (16 Feb) - with my jaw dropped in disbelief. Leaving aside his policies, the conferences are fascinating lessons on how to communicate effectively and inspire confidence and trust - and how not to.

With this week’s news that Talk Talk CEO Dido Harding is leaving the firm, the biggest event in her career that comes immediately to mind is inevitably the company’s cyber attack crisis of 2015.

The final of my Top 10 Consultation Tips is always report back to consultees at the end of your exercise - in a clear, honest and timely way.

My last blog post looked at what makes a great brand, ways you can get a handle on your current brand and identify what's important to your customers and other stakeholders such as potential employees and partners.