14th April 2014
No FT, no nonsense
What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.
17th March 2014
Slippery slope
I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.
7th March 2014
Brand disaster
Seeing this story about Google displaying a spoof logo for PC World in its search results last week made me laugh. A lot.
22nd February 2014
A misguided view of professionalism
The Chartered Institute of Public Relations (CIPR) has just released its ‘State of the profession survey 2013/14’. Several interesting points emerge.
19th September 2013
Business marketing tips – what makes buyers tick
Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.
22nd July 2013
Human relationships in marketing? Far from dead
I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.
11th July 2013
Customer buying behaviour: the hidden marketing triggers
A fascinating article by David Taylor from the brandgym about the book ‘Decoded: the science behind why we buy,’ addresses how we assimilate vast amounts of information to make hundreds of decisions in our every-day lives.
4th July 2013
Consultancy support gone mad
There's an intriguing article in today's The Times headed 'Civil servant spent £73,000 on consultant to prepare himself for grilling by MPs.'
1st July 2013
Onwards and upwards
PR Week’s annual survey of the top 150 UK PR agencies has just been published – with extremely encouraging results.
8th June 2013
Passion killer
PR Week’s latest opinion column is fundamentally wrong about the value of professional passion.










