No FT, no nonsense

What a load of one-sided nonsense from Emma Jacobs in last week's FT – ‘Publicity is free with no PRs’.


Slippery slope

I went for a ski lesson last week, as I'm going on my first ski trip in over 10 years later this month.


Brand disaster

Seeing this story about Google displaying a spoof logo for PC World in its search results last week made me laugh. A lot.


A misguided view of professionalism

The Chartered Institute of Public Relations (CIPR) has just released its ‘State of the profession survey 2013/14’. Several interesting points emerge.


Business marketing tips – what makes buyers tick

Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.


Human relationships in marketing? Far from dead

I’ve just read a thought-provoking - if misguided - article by marketing author Jay Baer. It outlines how how far fewer purchase transactions involve interaction between real human beings these days and draws some interesting marketing implications.


Customer buying behaviour: the hidden marketing triggers

A fascinating article by David Taylor from the brandgym about the book ‘Decoded: the science behind why we buy,’ addresses how we assimilate vast amounts of information to make hundreds of decisions in our every-day lives.


Consultancy support gone mad

There's an intriguing article in today's The Times headed 'Civil servant spent £73,000 on consultant to prepare himself for grilling by MPs.'


Onwards and upwards

PR Week’s annual survey of the top 150 UK PR agencies has just been published – with extremely encouraging results.


Passion killer

PR Week’s latest opinion column is fundamentally wrong about the value of professional passion.


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