We’ve just completed a Kick Start exercise for global charity The ProSalus Foundation – to clarify its messages and develop a focused communications strategy to help it raise funds, expand and flourish.
The ProSalus Foundation supports veterinarians, animals, their owners and their environment in areas of the world in greatest need.
It has a particularly strong track record in bringing veterinarians together and supporting animal welfare in Africa, which it’s now extending internationally to other places, including Ukraine and Latin America.
The Foundation supports veterinarians by providing educational resources, research funding, scholarships and veterinary exchanges.
It facilitates the development of veterinary associations and networks, supports rabies vaccination campaigns and provides disaster relief in areas, including Ukraine, experiencing acute animal welfare problems. And it does all this as part of an integrated, ‘One Health’ approach to improve the wellbeing of animals, people and their environment.
ProSalus identified the need to sharpen its positioning and strengthen its reputation so it can raise more funding, grow its team and operate in more areas around the world.
To achieve this, we conducted a Kick Start exercise – led by Tariq Khwaja and Rebecca George – assessing the organisation’s current positioning and communications and holding a series of workshops with the Foundation’s board of directors.
In these sessions, we:
- reviewed ProSalus’ short-term and long-term business objectives, undertook a detailed SWOT analysis and identified the organisation’s priority audiences
- defined its core values, mission and long-term vision, and
- created communications messages to explain, in a clear and compelling way, what The Foundation is working to achieve.
We then developed a focused communications strategy to raise awareness of The Foundation and help it attract more funding and support.
This strategy includes the redevelopment of the organisation’s core communications assets, including its website, based on the new positioning, before launching a campaign to demonstrate, through a range of channels, the results being achieved by its projects.
The communications strategy has just been approved by the ProSalus board, and the organisation is now keen to work with us to put it into action.
Dr G Mark Johnston, Vice President of The ProSalus Foundation, said:
“We’re delivering invaluable support to vets and animals in areas of need around the world. But we’re not yet well enough known or understood – and that needs to change so we can achieve our bold ambitions.
“In the last year, we’ve changed our identity from the World Small Animal Veterinary Foundation to The ProSalus Foundation and developed our visual identity with the help of Circa Healthcare. Tariq and Rebecca have now brought their communications expertise and a valuable outside perspective, delivering an exercise to refine our core messaging and develop a clearer communications strategy. These put us in a great position to take The Foundation forward and we’re keen to continue working together to press ahead.”
You can see more here on our Kick Start communications exercises.
