We’ve been appointed to deliver a long-term media relations campaign for Intralink, a fast-expanding business development consultancy that specialises in international markets.
Intralink helps companies to secure overseas customers, partners and investors, and enables government agencies to grow their exports and attract foreign businesses.
The company operates from 27 worldwide locations including Shanghai, Tokyo, Seoul, Singapore, Bangkok, Paris, Washington and Toronto, and has a particular track record in supporting western companies seeking to expand in Asia.
With ambitious growth plans following the private equity investment the company recently secured, Intralink has just acquired another consultancy business with six offices across Southeast Asia, and it’s opening for business in additional global markets.
We’ve been supporting Intralink for several years, delivering marketing strategy, messaging advice and a content marketing programme to strengthen its reputation as a prestigious business development consultancy. And the company has now commissioned us to run an additional campaign – led by our editorial specialist Rebecca George – to raise its profile via the UK media.
We’ll coach Intralink’s spokespeople on how to deliver effective media comment. We’ll announce the company’s new clients, and the international commercial deals it secures for them. And we’ll communicate senior appointments and other major milestones in Intralink’s business.
Our first tasks within the campaign include launching the company’s new operation in India – the world’s fastest growing major economy – and announcing its win of a prestigious King’s Award for Enterprise for “outstanding success” in international trade.
Intralink’s CEO, Greg Sutch (pictured), said:
“The TK Associates team has helped us take huge steps forward in raising our profile and building a prestige brand for Intralink over the last few years. With our recent private equity investment, we’re now taking our business to the next level. And a media relations programme is vital to demonstrate to the industry the depth of our expertise and how much we’re capable for delivering for our clients.
“The team has got stuck in and is already delivering some great editorial exposure for us – and we’re looking forward to seeing our media profile strengthen over the coming months.”
If you’d like to find out more about Intralink, visit its website.
Or see more on our media relations services.
