Wokingham Borough Council has commissioned us to deliver a wide-ranging reputation management assignment.

With a population of 175,000, the borough of Wokingham is in the English county of Berkshire and includes the historic market town of Wokingham (pictured), as well as the area between Reading, Henley, Bracknell and Camberley.

Our brief is to examine the local authority’s approach to communications and marketing, its brand reputation and its relationship with the borough’s residents.

The Council selected us as part of a competitive tender based on our experience in advising local government bodies – as well as private sector businesses – and the clarity of our proposed approach.

Our work with Wokingham Borough Council includes:

  • holding discussions with the Council Leader and Chief Executive
  • running workshops with lead councillors, senior officers and the communications team
  • analysing the organisation’s current communications and marketing, and
  • conducting surveys of Wokingham residents and Council employees

Through this process, we will assess the Council’s strengths and weaknesses and advise on brand development principles. We’ll analyse resident and staff expectations and perceptions. And we’ll recommend more effective ways to articulate what the local authority stands for and the role it plays in the community.

David Allen, Communications, Engagement & Marketing Manager at Wokingham Borough Council, said:

“Our borough is one of the most desirable in the country and our residents have a great quality of life. This is a vital exercise to build on that by examining where our organisation’s reputation stands and how we can strengthen it further.

“We’ve appointed TK Associates to help us because they stood out in demonstrating a clear understanding of our needs, as well as the experience and expertise to deliver. We’ve just started work to get this important project off the ground and they’re proving a huge asset. They’re responsive, flexible and skilled at working with senior council figures – and their ideas have already sharpened the focus of the project considerably.”


See more on our work with local government organisations, and get in touch if you have a project to discuss.