Affordable housing and community regeneration group Presentation has hired TK Associates to run a long-term corporate reputation programme. The appointment follows a successful six month project by us last year to promote Presentation’s flagship development ‘Paragon’ in west London.

Our new brief, starting 1 August, is to raise the profile of Presentation as far more than a provider of affordable housing. Presentation runs numerous programmes to regenerate communities and develop community cohesion among disadvantaged groups. It is particularly focused on London, the Medway corridor and the Luton and Bedford corridor.

The organisation’s long-term focus is an expansion of its community investment work. It has a raft of new community programmes under development.

Our work will centre on media and stakeholder relations and public affairs. We will report to Presentation CEO Mohni S Gujral and Communications Manager Eva Tyler.

Tariq Khwaja remarks: “Everyone we’ve met at Presentation is clearly passionate about the organisation’s mission to bring benefits to the most disenfranchised parts of the community. Presentation has a great number of interesting stories to tell, most of which are well-kept secrets at the moment. We’re looking forward to changing that.”

Mohni S Gujral, CEO of Presentation, comments: “Presentation is one of the UK’s most innovative social enterprises and we’re expanding our activities significantly in the coming years. We recognise that we need a first class communications agency to build the right relationships and profile to succeed in this transformation. We’ve appointed TK Associates because of their proven track record and their solid understanding of our requirements.”