It was a great privilege – and enormous fun – to meet His Majesty The King in the spectacular surroundings of Windsor Castle.
I attended a Royal Reception at the Castle for winners of The King’s Award for Enterprise – representing our client, Intralink, and mingling with The Duke and Duchess of Edinburgh, Princess Anne, The Duke and Duchess of Gloucester and other award holders over Champagne and canapés.
The King took a particular interest in Intralink, and I explained how the consultancy helps companies expand overseas – especially in Asia.
He talked about the difficulty of securing international deals – and the patience that must be needed. And I was able to tell him that Intralink has clever people in each market who understand the culture, speak the language and have the connections to open doors for their clients.
Intralink won its King’s Award for doing exactly this – helping its clients win customers overseas – as well as for growing its own business internationally. Having started out as a UK-focused consultancy, it has greatly expanded over the years to support businesses and government agencies in more than 40 countries, with 80% of its clients now beyond the UK and a presence in 27 global locations.
And we’re happy to play our part in this success story by driving the company’s marketing – and having managed the application for the Award.
