Shocking 114 year crisis denial by New York zoo

I’ve just read this shocking account of how New York's Bronx Zoo exhibited a kidnapped African boy in a monkey cage in 1906 – and spent 114 years denying its wrong doing. It’s a stark example of doing the wrong thing in a crisis – exacerbating reputational damage by denying the undeniable instead of taking responsibility. It’s finally taken the Black Lives Matter movement to prompt ...


“I thought I’d just ignore it”

“I thought I'd just ignore it,” he told me. There are many cases where I’m sure this is absolutely the best policy. Junk mail. A minor insect bite. An insult from someone you don’t care about. But an approach from an investigative BBC journalist isn’t one of them. I was a bit surprised the other day when I first got the call the other day to ...


Community engagement advice for innovative London developer

We’ve just delivered a project to advise innovative residential property developer Apex Airspace on community engagement for a housing scheme in the London Borough of Southwark. Apex specialises in developing high-quality ‘airspace’ homes on top of existing buildings, addressing the problem of severely limited land supply in built-up cities. The company hired us to support its proposals to develop 30 affordable homes by extending two large 1950s blocks of flats in London's Bermondsey area. We've advised Apex on ...


Warehouse worker

Marketing reboot for growth-focused recruitment group

Recruitment group Abacus has appointed us to boost its marketing – and get the company in the best position to take advantage of a post-COVID-19 economic upturn. The firm provides employees to companies in the transport, industrial and environmental sectors - with clients including Harrods, DHL, Argos and Next. The company decided now is the ideal time – while its ...


Mastercard ad

Look at these coronavirus TV ads!

Take a look at this clever compilation of current American TV ads, with brands attempting to show solidarity in a COVID-19 environment. It vividly illustrates how they’re all pretty much the same - down to the exact phrases and even near identical music! I think most are well-intentioned and would be fine on their own. They're seeking to show empathy rather than deliver a hard sell. But, viewed alongside ...


Send-up of PM – with serious point

I’ve just seen this Twitter clip from Matt Lucas, sending up PM Boris Johnson’s last coronavirus directive to the British people. Lucas mimics Johnson well — and, in the space of 17 seconds, hits an important point square on the head. The PM’s first lockdown address, backed by the ‘Stay Home, Protect the NHS, Save lives’ slogan, deserves credit for being ...


COVID-19: time to change your tune

My last post looked at whether you should cut or continue your marketing because of the COVID-19 pandemic. I said some should cut back or stop, while it’s wise for most to press on or increase their marketing. But if you are continuing your marketing, one thing's certain: this can't mean carrying on exactly as before. These are extraordinary times. Everything is being seen through a coronavirus lens — and your focus and message need to ...


Time to axe your marketing?

When tough times hit, marketing is one of the first activities some companies cut. Is that wise? And is it the right thing to do now — to survive the turbulence of the coronavirus pandemic? Every company’s situation is different, but I think the answers are ...


Coronavirus crisis communications

Your coronavirus communications – 7 questions to ask yourself

British businesses are quickly waking up to the reality that the coronavirus is no longer just ‘something happening in China’ but about to become a UK crisis, too. Firms are scrambling to put operational measures in place but — judging from conversations I’ve had in recent days — some are struggling with the crisis communications aspects, while they realise it's vital to protect their reputations and maintain confidence during any disruption ...


Property marketing push for contemporary new offices

We're kicking off a new property marketing campaign this week - for High Weald House, a contemporary, energy-efficient office scheme which has just been completed. High Weald House has been created as part of a wider programme to create a thriving ...