News & views

I'm pleased to see I'm quoted in the Financial Times today on why CEOs should be active on LinkedIn to help grow their brands and their business.

This interesting article highlights that 30% more CEOs use LinkedIn than five years ago, and there's a strong consensus amongst the specialists interviewed that it can be a powerful platform - if used wisely. The piece includes views from me about how, as well as ...

We've just completed a website for Digital Mid Sussex - the pioneering programme bringing full-fibre Internet to thousands in southern England. The initiative aims to make Mid Sussex one of the most digitally-advanced parts of the country, with fibre installed to ...

I see Brewdog’s latest billboard ad — for its alcohol-free beer — has been banned by the Advertising Standards Authority for being offensive. It wasn’t helped by being outside a primary school. It reminds me of the Scottish brewer’s previous run-in with ...

This was the topic I was talking to a journalist about this week. It’s the idea that shifts are under way in B2B marketing because ‘digital natives’ in their 20s and 30s are being promoted into purchase decision positions. Here’s what I think – and some interesting ...

A new study of 400 PR professionals has highlighted how often reputational crises hit organisations - despite what many would like to believe - and how speed of response is an increasingly difficult challenge. On the positive side, the research ....

I've just read an article by Mark Schaefer which is spot-on. He talks about his favourite 'branded content' — a promotional video from North Face which has had over 8M views. His most important point is: "People don't give ...

Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.

An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’

I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.

I blogged the other day about how you can’t control what people say about you – especially in this digital age – but that you can and should influence it. So my attention was caught by another blog post this morning which, on the surface, presented the opposite view.