No-one cares about your company story

I've just read an article by Mark Schaefer which is spot-on. He talks about his favourite 'branded content' — a promotional video from North Face which has had over 8M views. His most important point is: "People don't give ...


Worst web site ever?

Many are rubbish because so little (thought/expertise/money) has been invested in them. But one I saw last weekend wins hands down by trying much too hard.


Ingenious marketing idea

An American chap called Alex Brownstein was in the business of marketing himself - he was determined to find a job with a good US ad agency. So he devised what he calls the ‘Google job experiment.’


Why is digital marketing a dangerous distraction?

I read an interesting article by marketing author Danny Brown today. The part that particularly struck a chord was about 'digital marketing'.


Digital communications & the benefits of criticism

I blogged the other day about how you can’t control what people say about you – especially in this digital age – but that you can and should influence it. So my attention was caught by another blog post this morning which, on the surface, presented the opposite view.


Social media & the unleashing of corporate personality

It’s striking how dramatically social media are changing the types of company communications that are really effective. Informality is the big driving factor, enabling enlightened businesses to let their corporate hair down somewhat to good effect.